For enterprises, a brochure can bring unexpected publicity effects to enterprises. At the same time, the advertising cost invested in various means of publicity is relatively low, for the enterprise is very beneficial, so each enterprise also attaches great importance to the brochure and the publicity effect it brings. But to plan a good brochure, you need to have a good idea, which is also difficult. Therefore, many enterprises will design brochures to the well-known large companies to do. So, planning brochure design should pay attention to what? Below for everyone to introduce this content.

Planning and publicitybiographical design—Choose good quality raw materials

As the saying goes, you get what you pay for. For the design and production of brochures, want to ensure the quality of brochures, then the selection of raw materials must pay attention to quality. When selecting paper, designers should choose high quality paper as raw material for printing in limited budget; When selecting inks, select materials that are easy to color and hold for a long time to print: When selecting printing equipment, it is necessary to select new equipment or regularly maintained printing equipment for production as far as possible. Meeting these three points is a great help to ensure the quality of the print and make our brochures look more up-to-date.

Planning Brochure Design-Reasonable Typographical Planning

Brochure's typographical planning is closely related to the height of the designer's inspirational thinking, the design of exquisite brochures, its typographical planning must be carefully considered. Therefore, after the content such as copywriting and picture has been finalized, the designer should spend more effort in the typesetting layout, to make the key content prominent, at the same time the viewer's angle to design, so that the viewer can watch very relaxed, avoid the problem of visual fatigue. In addition, the designer streamlines the design and conveys the most comprehensive message with the most concise content.

Planning BrochureDesign—Analyze Audience Groups

Know yourself and the enemy, and win every battle. The primary purpose of the brochure is to advertise to consumers, so when the designer designs the whole brochure, the content of each link should consider the feeling of consumers. Designers want enterprise, find the audience group of enterprise products, analyze the consumption psychology and consumption level of these groups. Combine the above content, find the elements that can touch the heart of the audience group, put these elements in the brochure design, this can better arouse the audience group resonance. Consumers are more likely to buy products when they open brochures.

PlannedBrochure DesignIt's a very particular job, the designer wants to carry out the basic style design to, but also to carry on the integration of a lot of materials. Only comprehensive and detailed analysis can make the content that the enterprise wants to convey fully display, can guarantee the publicity effect of the brochure.