I. Space utilization: Choose your size to make the most of your space

In brochure design, the choice of size directly affects the aesthetic degree of design and the effect of information transmission. First, we need to consider the size of the page, which determines how much space we can present our content. In general, common sizes are A4 sizes ( 210mm x 297mm ), B5 sizes (176mm x 250mm )) and some specific sizes such as letter size (216mm x 279mm )). Each of these sizes has its own advantages and disadvantages and can be selected based on specific needs.

2. Content bearing: Choose the right size for content

Once the page size is determined, we need to consider how much content can be carried. Generally, the smaller size is suitable for carrying more detailed information, such as product introductions, event details, etc. Because the smaller size is easier to read and doesn't cause visual fatigue. For some larger brochures, more pictures and cases can be placed to increase the visual impact. For example, a common journal size (180mm x 260mm ) is great for carrying lots of text and pictures.

III. Form and Content: Creativity is king, choose the size that fits the theme

While considering size, you can't ignore the theme and style of the brochure. A good size choice, not only for form and function, but also for the style and theme of the content. An environmentally-themed brochure, for example, might need to use a larger size to highlight the importance of the planet in order to resonate with readers. For technical subjects, we can choose slender or irregular sizes to add innovation to the design.

IV. Contrast and Harmony: Perfect combination of size and layout

In addition to the above points, we also need to consider the layout factor. The right layout and size together can produce unexpected results. For example, a smaller size is good for a clean layout, while a larger size is better for a complex layout. At the same time, different sizes can also produce visual contrast and level sense, increase the design interest.

Therefore, in theBrochure DesignChoosing the right size is critical. Proper size can not only improve the visual effect of the design, but also improve the efficiency of information delivery. We need to consider space utilization, content bearing, form and content, contrast and harmony, and other factors in order to select the most suitable size. Let's choose each size with innovative vision and careful thought, and let our brochures shine even more brightly under the design charm.