Company brochures are the window for enterprises to understand and publicize themselves, and the first way for outsiders to know enterprises. With the development of market economy, all kinds of enterprises pay more and more attention to the design and production of brochures, because it can improve the reputation of enterprises, establish the image of enterprises, and achieve the effect of promotion.

I. Functions of the Company Brochure

1. Describe the features, functions, values, history, appearance, and achievements of an organization or individual (or commodity).

2. Promote products so that consumers know, understand, trust and use the products.

3. Spread ideas and establish ideas, such as the ×× movement.

4. This topic describes the purpose, rules, and methods of a promotion activity, for example, the ×× campaign.

5. Deliver important messages, such as "×× Building Officially Opened".

6. Build business relationships.

7. Collect feedback.

II. Key Points of the Design Company's Brochure

1. Identify objectives: The objectives of the brochure design should be in line with the marketing objectives of the enterprise, and should not be designed for the purpose of design. If the company wants to attract more customers, the design should be attractive and convey the company's brand image. If an enterprise wants to build a brand image, the design should reflect the individuality of the brand.

2. Get to know the reader: Design to suit the tastes of the target audience. Target audiences may vary from company to company, with a beverage company targeting young people and a cosmetics company targeting middle-aged people. Designers must investigate the target readers to understand their aesthetic requirements and aesthetic psychology. The survey can be conducted by comparing it with readers from similar businesses.

3. Creative: The brochure design must be creative and interesting to the target audience. Generally requires a good originality and the desire to have a second page after reading the first page. In addition, the connotation of the design should be related to the product or service. A good example is the advertisement for a Ricoh color copier in Japan: On the first page is a black-and-white pocket camera, with the words "Creating a Bright Future" printed on the right, and a black-and-white photograph on the left - four clerks took a photo of their ID on a Ricoh color copier. This design reflects the characteristics of its products - convenience, low price and high quality.

4. Printing process: The feasibility of printing must be considered in the design. For example, the selection of paper, the size of the paper, the size of the picture, the number of words, etc. Many enterprises require to display the characteristics of products or services in a small space. Therefore, three-dimensional design software, such as 3DS MAX, AutoCAD, MAYA, must be considered. Also consider the use of color. Because different colors will produce different psychological effects, reflected in the brochure will make people have different feelings: Red excites, blue calms, green thinks of health, etc.

5. Normalization: Different enterprises in the size of the brochure, paper selection, binding materials and specifications are different. This is because different binding sizes conform to different product packaging specifications; Different sizes of paper are suitable for different binding sizes; The binding size of different materials and specifications is suitable for different occasions. But regardless of the change, it has to meet a uniform standard.

6. Consistent with aesthetic principles: Any design that violates this principle is undesirable. Conformity with aesthetic principles does not mean originality or complete individuality, but should have popular aesthetic sense. This aesthetic sense comes from the laws of formal beauty, namely symmetry, balance, proportion, rhythm, rhythm, and so on. A picture with a high aesthetic feeling can exhilarate, excited and kind, can attract people's eyes at a distance, can produce a feeling of beauty in people's hearts. Therefore, how to deal with these relationships in the design is very important.

7. Innovativeness: How to deal with the above-mentioned relationship is very important in the design. In fact, it's not easy to design a brochure. Designers must create on the basis of a thorough understanding of the products or services of enterprises, so that the works can have connotations. We should also pay attention to the changes of various factors such as the characteristics of national culture, the characteristics of the times and the social psychology. modernBrochure DesignThe scope of the is more and more wide, and the content is more and more rich. As long as we carefully observe and study our surroundings and strive to improve our various qualities, we believe that we can create better works.

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