By distributing brochures, enterprises can improve their image and open up the market, especially when promoting and publicizing new products, product brochures are a good marketing tool. In addition, in exhibitions, fairs and other special occasions, brochures are a very good marketing weapon. In fact, there are many requirements for printed brochures. Failure to comply with these requirements may result in poor quality of the printed brochures. And before the formal printing of the brochure, we should also do some preparatory work to ensure the smooth running of the printing work.

First, the requirements of printed brochures for documents, specific requirements are these

First of all, regarding the format of the brochure, the common size of the brochure is 210 mm x 285 mm. Generally, it is recommended that the brochure be printed according to this specification. Note that the bleeding space should be reserved for the brochure printing, which is generally 3 mm on each side. Secondly, the CMYK, which is commonly used in brochure printing, requires a definition of 300 dpi or more. In addition, the format of the brochure file can be jpg, cdr, tif, PDF, id, or AI. Note that the file must be rasterized or converted. Note the following two special cases: If the format is bitmap, the recommended resolution is 300 dpi. If the resolution is lower than 300 dpi, the print is blurred or even mosaic occurs. If the source file in vector format is used, it is more important to pay attention to file conversion and image embedding.

Second, the requirements of printed brochures for documents, before printing these preparations should be made.

First of all, about the brochure picture selection, picture selection quantity should be appropriate, too much will affect copywriting content, also not conducive to typesetting, too little will let the whole brochure visual effect is bad. When selecting a brochure picture, make sure that the picture is consistent with the style of the whole brochure, color matching, and proportion is appropriate. Secondly, about the selection of brochure printing paper. Can choose the brochure printing paper type has many, coated paper is used most, its color degree, smoothness is very good, wear resistance and straightness is also very good. Matte paper and double-adhesive paper are also commonly used paper types. Specific should be combined with the actual situation of the enterprise and the type of brochures and other factors. Finally, about the cover of the brochure. The cover is the most important thing in a brochure and the first thing the customer sees. Important information such as enterprise name and product name should be marked on the cover of the brochure, and the design and color matching of the cover should be strengthened to ensure better visual effect on the cover of the brochure.

In fact,Brochure DesignIt will affect the smooth running of the subsequent printing work and the final printing quality. In order to get better design effect, you can choose professional advertising design company, they have richer design experience, but also have printing resources, can provide enterprises with one-stop service.