Brochure is an effective way for enterprises to promote brand and promote brand awareness. Exquisite brochures can bring visual enjoyment to customers and improve brand image. The cost of brochure design and printing is determined by many factors. Let's analyze the main factors that affect the price of brochure printing.

I. Paper Materials

The price of brochure printing is related to the paper material used. Hardcover and paperback used paper materials are not the same, in addition, the price gap between domestic paper and imported paper is also very large. Bind the different way also directly affects the price, from a few dozen yuan to a few hundred yuan a copy have. Hardcover production process complex, to paper, technology, time requirements are very high, so the price is relatively high. General choice of coated paper four-color printing, bronzing or local UV process, mostly 32 open, suitable for large companies design and production. The binding difficulty of the hardcover book is high, and the requirements for the book block and cover are high. The cover is printed with over 200g of coated paper and subpowder paper in four colors, bronzing or partial UV, and the inner page is printed with over 157g of coated paper in four colors. Paperback is suitable for small company or individual production, more than 157g coated paper or sub-powder paper monochrome printing, mostly 32 or 16 open, the spine can be subjected to local UV treatment.

II. Cover Design

The cover of a brochure is the face of a book. A beautiful cover can keep the reader's heart and interest. So a good brochure cover can elevate the whole book. A well-designed cover is essential to match the text. And to design a beautiful cover, the design fee is also included in the cost of printing. Generally speaking, the design fee for a small company is one or two hundred yuan, while the big company is more expensive. If the customer has no special design requirements, the designer will determine the design based on the content and style of the book.

III. Printing Process

The price of brochure printing is related to the process of printing. Currently, the common printing processes in the market are: Full color 4 color, double glue, single glue, pearlescent, gold, silver, laser, UV, partial UV, die-cutting, etc. Different printing processes can result in different brochure printing prices. When printing, according to the paper and binding materials to select the appropriate printing process. For example: When the cover uses 200 grams of coated paper or subpowder paper, UV process and local UV process should be used as far as possible to reflect the material sense; In order to reflect the grade sense of the album, can use bronzing or local bronzing process; In order to reflect the exquisite degree of the album, UV coating process can be used; In order to increase the stiffness of the album, UV glazing coating process can be used.

IV. Quantity

The price of brochure printing is related to the quantity. In general, the higher the number of prints, the lower the unit price per copy. This quantity usually refers to the normal printing volume of a publisher. The design fee is based on the number of sheets, independent of the number of prints. It is an indisputable fact that the unit price per copy decreases as the number of prints increases. Take four-color printing as an example: The usual starting quantity is 500.1000 copies; 150,000 copies, about 100 each180 yuan; 5100,000 copies, each of which is about RMB 180-300; More than 100,000 copies, about 300 yuan per copy. The unit price mentioned here includes design fee, plate making fee, material cost, labor cost, and other expenses. In addition, customers can try to ask the printer to print a few books to see the quality before deciding whether to continue the partnership.

V. Size and Bleeding Position

Brochure size is usually 255mm185mm,285mm210mm, 210mm*285mm, 8 open and other sizes. Generally, the bleeding position is 3 mm, that is, the name of the inner page is (finished product size 3mm ) *7mm. This 3 mm refers to the 3 mm space outside the finished product, that is, there should be a 3 mm space outside the finished product. Generally, there are errors in the dimensions. The error range within 5 mm is considered as normal.

VI. Printing Color

The printed color of the brochure is related to the ink used. Different ink prices are different, and of course the quality is different. For example, the quality of imported ink is better than domestic. The same color book and color magazine with the ink is different, the former uses domestic soft ink (alcohol component), and the latter uses domestic hard ink (containing isopropanol component). Different ink prices are different, so different ink will also affect the impact.Brochure PrintingPrice.

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