Brochure printing is a kind of jargon in the printing industry, as the name implies, is the printing of brochures industry.

Different from books, magazines and newspapers, brochure printing has the following basic features:：

1. The inner page must be sturdy. Usually, paper of ordinary double copper or more cannot be used for inner pages in order to provide sufficient strength to support the structure of the manual. The inner pages of an ordinary manual are usually made of single copper or cleat paper. In special cases, the spine can also be used as the inner pages. Manuals should not have too many or too few internal pages, each type of manual generally only one to four pages.

2. The size of the manual should be suitable for the reader's habits and needs. If the size is too large, more paper will be required and the material will be wasted. If the size is too small, the product or service of the enterprise cannot be fully displayed, affecting the publicity effect.

3. The manual should be bound in a way that is easy to read. In general, manuals are paperback, but also glued and lockwired. The paperback is easy to turn over, but easy to fall apart; Adhesive and lockwire adhesive can be securely attached to the desk without falling apart or falling off.

4. The paper used in the manual should be of high quality. Compared with ordinary books, manuals have higher paper quality requirements. The inner pages of ordinary books are usually made of single copper or cleat paper, while the inner pages of manuals must be coated paper of at least double copper or more to meet the requirements in aesthetics and strength.

5. The contents of the manual should be concise, accurate and useful, not exaggerated, the design should be beautiful and generous, creative, and can accurately convey the idea and image of the enterprise.

6. The manual should be eco-friendly. All materials must be food grade (e.g., paper) and must not contain any harmful chemicals. All production processes (e.g. printing, binding, etc.) shall comply with environmental standards.

In general, excellent brochure printing plants need advanced high-precision printing machines, abundant human resources, high-quality materials, environmental protection guarantee, good communication, novel creativity, high-quality service and post-production ability.

At present, the rapid development of printing industry in China brings more choices for enterprises.Brochure PrintingMore and more sophisticated, in line with the needs of corporate image promotion.

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