1. The corporate culture brochure should be designed based on the company's values.

A company must have its own corporate culture and entrepreneurial spirit, which have become the basis for the development and operation of the company, and have an impact on the cohesiveness and overall development of the employees, and have a great influence in the market. The design and production company's corporate culture brochure should grasp the most critical place, should be based on the core values of the enterprise as the center to carry out. The work involved in this part is an interpretation of corporate culture. Designers should first understand the concept and spirit of the enterprise, make clear the direction of the enterprise development, and complete the visual presentation design with correct ideas as guidance. In the design, we should not only let the employees feel the existence of cultural values, but also arouse potential customers to identify with corporate values, and enhance the overall influence of corporate brochures.

II. Consistency of design philosophy with corporate culture

In the process of designing an enterprise brochure, it is necessary to match with the overall culture and related ideas from the theme conception to the layout, and finally present the feeling and thought that the enterprise wants to convey. This is one of the very high standards for corporate design, especially for companies that attach great importance to branding. In order to make the brochure highlight the spirit and characteristics of the enterprise culture, we must fully understand the cultural connotation and concept of the enterprise, and go deep into each department of the enterprise to understand the opinions and attitude of the employees towards the enterprise, so that we can better grasp the overall direction of the design.

III. The design of brochures should pay attention to details.

The same applies to the design of a corporate brochure. An excellent brochure design must start from the details, the result of careful carving. This can be seen in many ways, such as the use of different font styles, the size of the pattern design, and the choice of paper material. In short, the ultimate goal is to attract people. This can also effectively highlight the basic characteristics and inner connotations of the corporate culture, but also fully resonate with consumers, more trust the company's products or services. For example, Dacheng's brochure design can use more stable fonts and colors to reflect the company's steady and responsible corporate culture characteristics.

IV. Pictures and texts reflect corporate culture

Brochure will involve a lot of text content, text typesetting and content selection will affect the overall design effect. In order to better reflect the corporate culture, you can try to use more graphic design forms in the brochure. It's easier to capture the reader's attention with vivid images that convey the corporate culture. Especially for some more abstract elements and ideas, the graphic design form can be more intuitively presented. This is more conducive to the readers to leave a deep impression, strengthen the brand image and cultural charm of the dissemination effect.

Corporate Brochure DesignTo reflect the corporate culture well on one page, you need to design around the company's values, align the design philosophy with the corporate culture, pay attention to detail, and use graphic design forms. These tips not only make the brochure more attractive, but also give readers a better understanding of the cultural connotations and characteristics of the company.