I. Enterprise logo

The logo of the enterprise represents the unique management idea of the enterprise, and plays a role in conveying the management idea of the enterprise, promoting the construction of the enterprise culture and establishing the enterprise image. When designing the logo, we should pay attention to the visual image and cultural value of the corporate brand. In the design, attention should be paid to the recognition and enforceability, do not pursue too avant-garde design style, avoid making the logo difficult to identify, leading to implementation difficulties.

II. Standard Character of Enterprise Name

In the vi design, the enterprise name standard character design out, for the enterprise name standard character, generally to use the simple design method, to remove the complexity on the simple, in order to facilitate the dissemination and implementation. The choice of name and font should be popular, concise and atmospheric, and pay attention to the collocation with the corporate idea, thus highlighting the core values of the brand.

III. Enterprise Modeling

Corporate modeling is also known as mascot, which conveys the value orientation of the enterprise with lively and varied mascot patterns, thus increasing the affinity of the enterprise and promoting the brand image. In design should pay attention to the degree of cuteness of modelling, as well as whether to accord with the public aesthetic.

IV. Standard Color

Standard color is an important part of vi design, different colors will give people different psychological hints, in vi design reasonable use of color will bring unexpected effect to enterprises. For example: Blue symbolizes calmness and technology; Red conveys enthusiasm, lively; Green is a symbol of life and hope and so on. Therefore, when the vi design needs to be based on the different nature of the enterprise, the concept to choose different standard colors.

V. Design of Enterprise Office Supplies

Including envelopes, stationery, notes, contracts, file bags, paper cups, etc. These supplies are essential items in the enterprise office, so in the design should pay attention to the enterprise image collocation, unified norms.

VI. Enterprise Apparel Design

Including work clothes, sports clothes, T-shirts and other clothing designs for male and female employees. These clothes not only reflect the external image of the enterprise, but also represent the spirit and working attitude of the enterprise. Therefore, the design of clothing should be differentiated according to different industries and different positions. For example, employees in the service industry should dress warmly and affectionately. Employees in the financial and insurance industries, for example, need to show a serious and professional image.

VII. Signboard Design

Including flag, flag, standing signboard and other outdoor advertising design. Signboard is the first visual highlight that attracts customers, so the design should be eye-catching, concise and atmospheric. At the same time, it should pay attention to the degree of coordination with the surrounding environment.

VIII. Design of Official Gifts and Souvenirs

Includes the design of ties, tie clips, lighters, handbags, T-shirts and other gifts. These gifts are an important carrier for enterprises to publicize corporate culture, so the design should pay attention to the practicability, aesthetics and whether they accord with the public aesthetics. At the same time, attention should be paid to the gift packaging design, in order to promote the brand image.

The above isEnterprise vi design vi manualGenerally, the content contained in the is determined according to the actual situation of the enterprise. During VI design, you need to pay attention to many details, such as: The position and size of the logo must be determined after repeated deliberation and testing. And vi design is a long-term job that requires constant maintenance and updating to maintain its effectiveness.