In today's competitive business environment, enterprise visual identification system (VI) has become an important part of brand success. Among them, fonts are an important part of VI design, especially standard fonts, which convey the company's unique style and philosophy to consumers. When designing vi manuals, designers need to choose a font that is appropriate to display the company's image and promote brand recognition.

I. Selection of Standard Fonts for Enterprise VI Design VI Manuals

In the enterprise vi design, the standard font is selected based on the following two factors: Paid fonts versus free fonts. Paid fonts are fonts that need to be purchased before they can be used, usually for a fee, and the copyright is usually owned by a specific font company or designer. Free fonts can be used for free, but there may be copyright disputes or poor visual effects.

II. Selection of Paid Fonts

Paid fonts are a common choice, often of higher quality and design, and with clear copyright protection. Some popular paid fonts include, but are not limited to: Microsoft Ya Black, Traditional Long Mei Black, etc. The advantages of paid fonts are their high quality, easy to identify, unique visual effects, and can effectively enhance the brand image. However, the higher cost of paid fonts may increase cost pressure on businesses.

III. Choice of free fonts

The choice of free fonts requires consideration of copyright issues. While many free fonts are available in the public domain, not all free fonts are available for commercial use. Therefore, when choosing free fonts, you need to carefully read and understand the terms and conditions of use. Some free open source fonts, such as Siyuan, OFL Fonts, FreeSans, etc., are generally more suitable for commercial use due to their open source nature.

IV. Standard Use of Standard Fonts in Enterprise VI Design

Both paid fonts and free fonts should be used in accordance with the standard methods. The font style, size, color, line spacing, and kerning should be determined and adjusted according to the brand concept and the design principles of the VI manual. This not only ensures visual uniformity, but also enhances the accuracy of brand recognition. In addition, to avoid infringement in brand communication, companies should carefully verify the copyright of the fonts they use and seek professional legal advice if necessary.

Select the appropriate standard font forEnterprise vi design vi manualIt's vital. The choice of paid and free fonts should be based on the actual needs and budget considerations of the business. At the same time, in order to ensure the unity of visual effect and the accuracy of brand identification, designers should strictly follow the standards of the vi manual to use fonts. Only in this way, enterprises can promote brand image and enhance market competitiveness through vi design.