In the enterprise's publicity activities, publicity materials are essential elements. For some businesses, however, they may face a choice: Whether to invest more money in the printing of albums or in the production of other promotional materials. To make the right decision on this issue, we need to weigh the proportion of the cost of album printing and other promotional materials.

First, we need to understand the cost composition of various promotional materials. Generally, the production cost of publicity materials, such as posters, roll-ups, and leaflets, is divided into three parts: Material costs, labor costs, and printing costs. The material cost includes various materials required for production, such as paper, PVC, and plastic. Labor cost includes the labor cost of design, production, printing and other links; Printing cost refers to the cost of converting a design document into a physical object, including but not limited to the cost of ink and machine wear and tear.

We then need to consider how various promotional materials are produced and distributed. Posters and roll-ups generally need to be posted or hung in a fixed location, so printing costs in production costs can be relatively high as a large amount of production is required to meet posting needs. Flyers can be easily distributed to customers or potential customers, so printing costs are relatively low in production costs, as only a small amount of production is required to meet distribution requirements.

Finally, we need to decide how to allocate funds according to the actual situation of the enterprise. If the budget of the enterprise is sufficient, then more money can be invested in the printing of the album, because the album can be used as a display of the corporate image, also can be used as other propaganda materials propaganda carrier. If you have a limited budget, you can invest more money in the production of other promotional materials that can directly communicate to customers or potential customers and improve the publicity.

Anyway, the trade-offPrinting cost of picture albumsThe proportion of the cost of other publicity materials needs to be taken into consideration.

In decision-making, we need to select appropriate publicity materials and production methods according to the actual situation and needs of the enterprise, so as to achieve the best publicity effect.

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