Album design is an extremely important way of expression in the shaping of brand image. An excellent album design can be the key to unlock the brand vision, so that the brand image is more distinct and deeply rooted in the hearts of the people. This article will discuss the role of album design in brand visual communication from many angles, and how to achieve this goal through reasonable size design.

First, we need to understand the definition and function of album design. Album design is a kind of visual design that combines pictures and texts to display the brand image, product characteristics, corporate culture and other information. It is the bridge between the brand and consumers, can transmit the core value of the brand through visual language, and enhance the recognition and reputation of the brand.

Secondly, the role of album design in brand visual communication can not be ignored. The research shows that visual information occupies more than 90% of the information acquired by human beings. Therefore, an excellent picture book design can attract consumers' attention through visual elements, thus guiding consumers' emotion and cognition, and finally realizing the goal of brand communication. In addition, the album design enhances brand memory, making it easier for consumers to remember brand and product features.

So, how to achieve the goal of album design through reasonable size design? First, we need to understand the size and proportion of album design. In general, the size of the album is 210mm x 285mm, a common size for consumers to carry and read. When designing an album, we need to choose the right layout, font and color according to the brand's characteristics and the needs of the target audience. For example, for young, stylish brands, we can adopt a more edgy, personalized layout and font; For high-end, luxury brands, we can use more refined, elegant layout and font.

Finally, we need attention to detail in size. For example, at the edge of the page, we can add some decorative elements, such as borders, patterns, and so on, so that the page can be layered and aesthetic. In addition, we can adjust the size and proportion of the page to emphasize the brand's character and image. For example, for brands that emphasize speed and movement, we can use wider page ratios to let consumers feel the energy and passion of the brand.

To sum up,album designIt is an integral part of the brand's visual communication. Through reasonable size design and detailing, we can better convey the core values of the brand and enhance the brand's recognition and reputation. Therefore, in the brand promotion, we should pay attention to the role of album design, give full play to its value.

Recommended Reading：

How to set the size of automation company brochure design

Company brochure design based on corporate culture and ogo

What style should Internet company brochure design and layout choose?

Personalized enterprise brochure design company mainly serves the customers of which industries?