With the continuous progress and development of today's society, album typesetting design plays an important role in many enterprises and organizations. Excellent album design can not only set up a good brand image for the enterprise, but also help readers to understand the products and services of the enterprise more intuitively. As an indispensable part of the album, the design and use of the title page and the color collocation directly affect the overall feeling of the visual effect of the album. This paper discusses how to construct a more harmonious picture book typesetting visual effect through the title page design and color collocation to optimize the picture book visual effect under different scenes.

I. Importance of Title Page Design

As the first page of the album, the title page often leaves a deep impression, affecting the reader's first impression of the whole album. Therefore, the importance of the title page design cannot be ignored. The title page design should take into account the main thrust of the content and highlight the theme. The design needs to highlight the key content of the album, enhance the visual effect, make the whole album more attractive. Generally, the main frame of the title page should be clear, the iconic elements can be used to interpret the theme, and the fonts should be used to ensure consistency. In addition, clear, concise and generous title page design can let readers more quickly flip through the album, understand the relevant information of the enterprise, achieve better publicity effect.

II. How to design and match colors

The design of the color collocation of the album is also not negligible for the overall visual effect of the album. Businesses can choose different color schemes to convey their themes, visions and ideas, and create albums that fit different situations and scenarios. Generally in the album design, the color will be divided into primary color and auxiliary color. The primary color is used to highlight the main content of the album, while the auxiliary color can be used as the color matching of some small elements in the album. How to choose the main color? In addition to considering the color consistent with the corporate image, we should also consider the effect of marketing. For example, red usually makes a person feel full of enthusiasm, yellow gives a warm and intimate feeling, blue has a calm and steady feeling, etc. Collocation on the auxiliary color word, also need designer in grasping good color lightness, contrast, gradient and other elements on the basis of the characteristics of each color to play to the extreme. Special attention should be paid to the fact that it is a conservative approach to stick to the original brand in different industries, and we need to grasp the color style and time closely to make our work more marketable.

How to use software skills to realize the design of albums

In the process of album design, the use of software skills can also greatly improve the design quality. When selecting the relevant design software for picture book typesetting, we can use the software built-in templates and elements to typesetting, but also can do articles on design elements, such as font, round corner, color matching, etc. And make our pattern/text elements more visual: We can use classic patterns to push the boat, choose a few consistent with the structural stability of the text style, and guide eyeliner principles, so that the design without losing the aesthetic premise of more practical. In addition, the software palette can be used to complete the primary and secondary color gradient, monochrome and mixed color matching to adjust the final effect of color matching, so that designers can obtain the macroscopic color effect more quickly.

All in all, the title page design and color matching as aalbum designThe most important part of the should be taken into account at the beginning of the design. Under the requirements of enterprises, the album design needs to have a certain individuality and fit with the market, but also needs to stick to the brand image, in the premise of not affecting the publicity effect of the album optimization design. Picture album design, only really do to highlight the key points, highlight the corporate image, optimize the visual effect, can achieve better publicity and market value.

Recommended Reading：

Typesetting in AI albums, making the corporate brand of albums more infectious

Creative album cover design album design top priority

What is the purpose of enterprise album printing?

Price of brochure printing