Color management is a critical business in the printing industry. For a professional brochure design and printing plant, the optimization of color management can improve the daily production efficiency, reduce the appearance of color errors, but also improve the customer satisfaction, enhance the core competitiveness of the enterprise. This paper will discuss the optimization of the color management process of the brochure design printing plant from the point of view of the process.

I. Process review

First of all, the color management process of the brochure design printing plant should include the following links：

1. Design phase: Designers to create color patterns need to use color classification criteria to select and adjust.

2. Finished product stage: Color management of proofing, printing, post-processing and other stages.

3. Customer service phase: To provide customers with consulting services on printing color.

In the design phase, the designer needs to use the corresponding colors according to the customer's requirements. However, in the actual operation process, the effect of some colors may change according to the printing environment. Therefore, standard colors are required for design. In the finished product phase, the impact of the printing equipment and environment on the color needs to be considered. Therefore, the mapping between the standard color and the actual color needs to be set in advance, and the printing operation process needs to be formulated to ensure that the printed finished product color is consistent with the standard color. At the customer service stage, the printer needs to provide customers with color matching, standard color selection and other services and suggestions.

II. Process Optimization

In the preceding steps, we can optimize the color management process in the following ways:：

1. Create a standard color library.

There are two kinds of standard color systems commonly used in printing industry: Pantone and CMYK. The establishment of standard color library can facilitate designers and plate makers to quickly and accurately select standard colors. At the same time, the establishment of standard color library can also enhance printing enterprises to control the color, make printing products more stable and accurate.

2. Develop standard process flow

Based on different printing materials and equipment, standard process flow is formulated and determined by laboratory test and practical printing application adjustment, which can effectively reduce the color error of finished products.

3. Upgrading staff skills

Optimizing color management process not only needs scientific process flow and accurate standard color library, but also needs professional operation skills. Therefore, printers should improve their skills through regular professional training and experience exchange to enhance their skills communication and collaboration.

4. Improve after-sales service

If the customer finds color deviation after the finished product is delivered to the customer, the printer shall respond to the customer's complaint immediately, negotiate with the customer to solve the problem, and analyze the data to solve the problem of color management fundamentally.

Anyway, in thealbum designIn the practice of printing technology, we should pay attention to the maintainability and expansibility in the future, and do a good job of color management in advance, which will gain great advantages in creating good user experience, improving customer satisfaction, and increasing the core competitiveness of enterprises.