Market segmentation and positioning of one-stop album design-Shanghai Shen Youmei

Market Segmentation and Positioning of One-stop Album Design

album design
2023-09-12 09:35:27
1650

As a creator, you want to create products that not only have the right content, but also have a design that attracts the reader's attention, especially for an album, which can even be an interactive channel between the reader and the page. Therefore, one-stop album design has been widely sought after. In this paper, we will discuss the market segmentation and positioning of one-stop album design from the point of view of printing service.

I. Concept and Significance of Market Segmentation

Market segmentation is the process of dividing the market into several small markets according to the different needs and behavior habits of consumers. This process enables different consumers to get more appropriate marketing services, and also enables enterprises to achieve their own market positioning more effectively.

II. Album Printing Market Segmentation

Taking the segmented album printing market as an example, it can be found that the market mainly consists of three parts: Corporate albums, event interpretation albums and designer exhibition albums. These three different types of albums need different design orientations for different consumer groups.

Corporate Picture Book

The main function of the enterprise album is to introduce the enterprise, so the design orientation needs to reflect the brand image of the enterprise and the connotation of the enterprise culture. In color, text, picture and so on need to proceed from the enterprise brand strategy, carry on reasonable collocation and selection. For example, the album design of some large commercial enterprises emphasizes the professional, modern and high-end feeling, while the album design of some cultural companies reflects the richer and multi-cultural connotation.

Activity Interpretation Album

The activity explanation album is mainly used to display the enterprise or organization's promotional activities, promote products and culture. Its design orientation mainly takes the theme and attribute of the activity as the cut-in point, and reflects the characteristics and quality of the activity through design techniques. For example, in the activity interpretation albums, the cultural activity albums tend to emphasize the artistic quality of culture, while the design of the sports event albums emphasizes the sense of power and enthusiasm of sports.

Designer's work display album

The exhibition album of designer's works is mainly to show the designer's design style and design idea, which can be used as the way of self-promotion and promotion. Its design orientation is related to the tonality of the work content. Designers need to design for target customer groups according to their own design ideas and style. For example, some designers emphasize creativity and futurism, while others focus on tradition and culture.

III. Industry Value of Album Design

With the increasing demand for high-quality products in the consumer market, the market prospect of one-stop album design is gradually becoming clear. From the point of view of industry value, one-stop album design can help customers realize their wishes and marketing goals by providing professional design schemes, thus enhancing the core competitiveness of enterprises. At the same time, with the support of segmented market, all kinds of album printing enterprises can realize specialization and differentiation development, and provide better service for users.

Under the background of market economy, the importance of market segment positioning is especially prominent. In one-stop shopalbum designIn the market, for different types of designs, the segment of the market is determined by the needs, behavioral characteristics and individualized choices of the target consumers. By rational use of market segment positioning method, album design enterprises can provide customers with more professional, more individual and more precise service, so that the design products can truly win the market, thus realizing their own market goal.