What is the misunderstanding of album design?
Picture albums are one of the most common creations of designers. It is an important marketing tool to attract potential customers and improve corporate image and visibility by exposing corporate needs and strengths. However, in the process of painting album design, it is easy to appear some misunderstandings, which affect the design effect and final result. In this article, we will discuss some common book design misconceptions to help avoid these problems and improve design quality.
Myth 1: Too much pursuit of aesthetics
Aesthetics is the core of painting and design, but not all album design should focus on aesthetics only. If the content of the album is not focused or does not match the target customer, the aesthetics of the design will be futile. At the same time, too much emphasis on aesthetics can cause unnecessary troubles, such as too many visual and graphic elements that can distract the reader and obscure the content of the album itself.
Myth 2: Ignoring the reader
Albums should meet the needs of readers, not just the creative needs of designers. Design details should be selected based on the audience, reading needs and interests, and the ultimate goal of the purchase decision. Considering the reader's ability to understand the information and design of the album, understanding the reader can bring greater influence and popularity to the album.
Myth 3: Lack of good organizational structure
Album content should be structured according to a specific process to tell a complete story and create a positive corporate image. Sometimes, designers may miss important parts of an organization's album, resulting in low user traffic and poor information collection. Before creating an album, consider the location and content of each piece of information, leaving the necessary space to increase the structural clarity of the content.
Myth 4: Ignoring brand image
Picture album is an important part of brand image, so the brand image must be maintained and emphasized when designing picture album. A good album design should make readers leave a good impression on the brand, and thus enhance the brand awareness, image and commercial performance. When designing the album, we need to select the appropriate color, font and icon according to the needs of the brand image.
Myth 5: Focus on decorative over practicality
The design of the album should meet the requirements of practicality and aesthetics. While we love beautiful and extremely rich color schemes, they're not always practical. Properly consider its graphic elements and typographical design, and make the album readable while focusing on decorativeness.
Myth 6: The neglect of minor details and errors
Album errors can harm brand image and affect users' purchasing decisions. Therefore, we should carefully review each set of details - such as spelling, spacing and punctuation - before the final design. If any errors are made in the album, they could have an unnecessarily negative impact and have an adverse business impact. This problem should be avoided as much as possible during the final review process, especially in the proofing section.
Avoiding these avoidable misconceptions when designing an album can improve the effectiveness of the album and better attract potential customers. Picture albums are an important part of enterprise marketing, and design quality must be carefully considered. Album design should pay attention to overall coordination, practicality and aesthetics, while paying attention to the needs of readers and brand image so as to makealbum designGet the most out of the marketing process.
Recommended Reading：
How to Design a Successful Marketing Strategy for Personalized Album Production
Close the distance between consumers and brands with enterprise design albums
How to Master the Color Matching of Crystal Album and Optimize the Brand Visual Effect
