Traditional culture is a valuable cultural heritage in human history. It contains many aspects of traditional art, music, dance, literature and so on. It has rich connotation and far-reaching influence. How to make the traditional culture get better inheritance and development in the modern society is an important task in front of us. In the design and production of brochures, reappearance and innovation become an important way to reappear traditional culture in the new era.

First of all, the reproduction of traditional culture needs to pay attention to the inheritance of cultural characteristics. Traditional culture is a part of the history of the Chinese nation, and it represents the spirit of the nation. Redesigning and making brochures should retain the main features of traditional culture so that people can feel the heavy feeling of culture better. For example, in the design of traditional culture brochures, traditional Chinese characters or calligraphy elements can be selected, and traditional colors and patterns can be used, in order to reflect the characteristics of traditional Chinese culture and let people have a deeper understanding of traditional culture.

Secondly, the reproduction of traditional culture needs to preserve the traditional characteristics and inject modern elements to show the charm of traditional culture in an innovative way. Traditional culture brochure not only needs to pay attention to the inheritance of traditional culture, but also needs to grasp the development of modern society and the application of new technology. For example, we can use modern design means to make the traditional culture brochure into a dynamic form, so that the traditional culture jumps out of the bondage of paper, with lively animation, music and interactive visual expression, so that readers can get closer to and understand the traditional culture and show more vivid charm.

Moreover, the reproduction of traditional culture requires wider participation in social groups. People's understanding of traditional culture in life mostly comes from cultural media institutions and daily traditional culture education. Aiming at different groups and needs, we need to design different style of traditional culture brochures, so that different groups can experience traditional culture more effectively and intuitively.

Anyway, in theBrochure Design and ProductionHow to reproduce the traditional culture requires us to strengthen the understanding and understanding of the traditional culture, at the same time, to better use the modern means, and to present its characteristics creatively 3. In this way, we can better promote and inherit the traditional culture, develop and apply it in people's daily lives, and make contributions to cultural inheritance and innovation.

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