Color collocation is one of the most important factors in the design and production of brochures. It not only attracts potential customers' attention, but also enhances the awareness and beauty of the brochure. Therefore, this article will explore the importance of brochure design and production from the angle of color collocation.

First of all, the choice of color directly affects the spirit temperament and image of the brochure, can convey the enterprise idea, culture and image information. Different industries and enterprises choose different colors. For example, financial enterprises usually choose "stable", "serious" and "serious" colors, such as dark gray, dark blue, and brown. Fashion enterprises usually choose "fashion" and "trend" colors, such as pink, peach, color, because these colors are more in line with their market orientation and industry characteristics.

Second, reasonable color collocation can enhance the beauty of the brochure, thereby increasing the potential customer's good feeling and trust. The main purpose of color collocation is to make the brochure look more three-dimensional, richer, more fashionable, so that people's attention and interest in the brochure can be attracted. At the same time, for the multi-tone brochure, the coordination of color can also improve the overall design sense of the brochure, and can make people's visual effect more friendly, more comfortable.

In addition, correct color matching can also improve the recognition of the brochure, making it easier to remember and recognize. If the color collocation is not appropriate, sometimes the effect of the brochure can be greatly reduced, because once the brochure looks uncoordinated, unmatched, and does not meet the aesthetic standards of the target audience, it will make the brochure lose the competitive capital in the market competition. Loss of appeal and stickiness to the target audience.

To sum up, the color mixes in theBrochure Design and ProductionIt can not be ignored that choosing the right color and reasonable collocation can make the brochure more appreciative, improve the awareness and good feeling of the brochure, increase the recognition of oneself, lay a good foundation for the brand image of the enterprise, and effectively improve the market position of the enterprise 2. Therefore, designers should fully recognize the importance of these factors, so that each brochure design can achieve the best effect.

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