With the development of science and technology and the increasing demand of human beings, new materials have been widely used in various fields. Among them, brochure design and production is no exception. As an important communication tool in promotional, promotional and marketing activities, brochures are used in an increasingly diverse range of materials and the use of new materials is becoming more and more common. This paper will introduce the application and exploration of new materials in the design and production of brochures.

I. Application of new materials

1. Silicone material

Silicone material is a kind of common new material in the market, which has the characteristics of lightness, softness and plasticity, and rich color and color. It is widely used in the design and production of brochures. For example, the silicone surface is painted, pad-printed, or coated with a variety of materials that can be pasted to make it more practical. At the same time, the silica gel material also has a certain recyclability, in line with the modern environmental protection concept.

2. nanocoating material

Nanocoating material is a new kind of special coating, which has the characteristics of smooth surface, excellent water resistance, scratch resistance and stain resistance. In the production of the brochure, the nano-coating material can improve the texture and water resistance of the material surface, so that the brochure has more use value and appreciation.

3. magnetic material

Magnetic materials are a new kind of magnetic materials, which can be more convenient to carry and store by magnetic adsorption. In the brochure design, the magnetic material can be used to bind the brochure, the business card, and the like to improve the overall quality of the brochure.

II. Exploration of new materials in brochure design and production

1. Application of veneer materials

The veneer material is a kind of film material that can be covered on the surface of various materials, with bright colors and patterns as well as excellent waterproof and anti-fouling properties. In the brochure design, the veneer material can be used to make the cover of the brochure to achieve better visual experience and improve the quality of the brochure.

2. Applications of Laser Materials

Laser materials can produce a unique visual effect, making the design more first visual. In addition, the high glossiness of the laser material can be combined with other materials to create a more intelligent and vivid effect.

3. Application of Foldable Materials

Foldable material is a kind of lightweight material which can be folded. It can be used in the design and production of brochures to realize more practical, convenient to carry and use effect. At the same time, the frequency of using the brochure can be greatly increased.

As market demand changes,Brochure Design and ProductionTechnology is also constantly being innovated, and with it is the widespread use of new materials. This paper briefly introduces the new materials widely used in the design and manufacture of brochures in recent years, including silica gel, nano-coating, magnetic, veneer, laser and foldable materials. Through the introduction of this article, we hope to deepen readers' understanding of the new materials in the design and production of the brochure, and provide some guidance and reference for the industry innovation.

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