Five Misunderstandings in Brochure Design and Production and Countermeasures
Brochure is an effective tool for modern enterprises to promote products and services. As a kind of media with the characteristics of accessibility, easy dissemination, self-explanation and strong information orientation, the function of brochures in enterprise propaganda and marketing has been paid more and more attention.
However, in the process of brochure design and production, the five misunderstandings, often let the publicity effect of enterprises greatly reduced. From the perspective of five misunderstandings, this paper puts forward corresponding strategies to the design and production of brochures, and helps enterprises to better use brochures to promote their products and services.
Too much reliance on software effects
Many brochure designers mistakenly believe that they can create beautiful, compelling brochures by using various software effects. However, this practice sometimes weakens the actual content of the brochure, exaggerates the functionality of the product or service, and loses the reader's interest.
coping strategy：
When creating a brochure, insist on demonstrating the strengths and features of the product itself, and don't rely too heavily on software effects. Relying on the unique design style and color application, highlight the product characteristics, attract the reader's attention, improve the publicity effect.
dissimilated product
Some brochure designers use images and colors that are not relevant to the product or service in order to make the brochure more creative and visually impactful, resulting in confusion and misunderstanding.
coping strategy：
In the brochure design and production, must be close to the product itself, in the visual performance to highlight the product features and features. Color matching should be in line with the characteristics and style of the product, as far as possible consistent with the brand image.
Information overload
Many brochure designers insert too much information into the brochure, including the function, performance, usage, price, after-sales service, etc., which leads to information confusion and the reader's confusion.
coping strategy：
In the design and production of the brochure, the most important and obvious information points should be selected from the reader's point of view for display, highlighting the core value and selling points of the product, so that the reader can see clearly.
Ignoring the idea
Some brochure designers focus only on the visual effects of the brochure and ignore the idea of the brochure. If the idea of a brochure is not clear, it is difficult for readers to understand the meaning and value of a product or service.
coping strategy：
Before designing the brochure, it is necessary to clarify the purpose and target audience of the publicity, grasp the core idea and communication strategy, design and make the brochure so that it has clear information structure and correct ideas, so as to achieve the purpose of conveying the product value and attracting potential customers.
Ignore layout effects
In the process of design and production, the designers of some brochures neglect the importance of the layout effect. The layout is disordered, the font size and color are irregular, which makes it difficult for readers to understand and accept the information conveyed.
coping strategy：
The layout effect is one of the core elements of brochure design and production. Designers should make the layout of brochure neat, clear, easy to read and understand by using typographical skills reasonably. At the same time, attention should be paid to the text and picture collocation effect, font size and style selection, layout color allocation, so that the design of the brochure is more attractive and has a huge spread effect.
Concluding remarks：
Brochure Design and ProductionThere are many aspects involved and it is extremely cumbersome. But only when we fully understand the enterprise and the product, we can make an innovative, clear, concise and readable brochure to realize the enterprise's propaganda goal and marketing value. I hope this article is helpful to you in designing and making brochures.
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