Traditional festivals are the cultural treasures of the Chinese nation, bearing profound history, culture, faith and emotion. With the development of society, traditional festivals have become one of the important cultural activities in people's daily life. In order to better inherit and promote traditional holiday culture, we often need to make holiday brochures. This article will introduce the process of making traditional festival brochures.

I. Clarify the publicity content.

Before making a traditional festival brochure, the content and form of publicity should be clearly defined. The publicity content mainly includes the historical origin of the festival, important customs, traditional food, and local culture, as well as the local folk performances and garden tours. The form of publicity can be determined according to the actual needs, such as one-page, fold-over, art album, etc.

II. Designing the Brochure Style

Exquisite brochure style can attract people's attention and inspire people to participate in traditional festivals and cultural activities. The design style needs to conform to the characteristics of traditional festivals and convey emotional and cultural connotations. The overall design style can adopt the traditional red and yellow color scheme, based on traditional painting elements, with modern graphic design techniques, the combination of tradition and modernity can arouse people's interest.

III. Collecting Festival Materials

In the process of making the brochure, a large number of festival materials are needed, including historical origin, local characteristics, traditional culture, customs and customs, food culture and so on. The data can be collected through books, newspapers, and the Internet, and the data can be sorted out and screened. When sorting out the data, pay attention to the reliability and accuracy of the information source to avoid the appearance of false information.

IV. Production of Text and Pictures

Text is essential to the production of the brochure. It is necessary to use brief and clear words to explain the connotation, meaning and significance of traditional festival culture. The arrangement of the text should be clear and easy to understand, so as not to look confusing. Images must be carefully selected, creative, vivid, and able to express the fusion between tradition and modernity of the festival culture, as well as the appeal of the human spirit.

V. Brochure Printing

The quality of the print has a direct impact on the effectiveness of the brochure. Printing needs to select good quality, bright-colored paper materials, and advanced printing equipment to ensure the clearness of the brochure printing and the brightness of the color. At the same time, before printing, you need to print the sample, check the typesetting and the picture for clarity, and make the final correction and adjustment.

Pass the aboveBrochure ProductionIn the process, we can produce a high-quality traditional festival brochure, while conveying the traditional festival cultural information, attracting people's attention and promoting people's participation in the traditional festival cultural activities. In the future propaganda work, we should continue to adhere to the above production process, strengthen the propaganda of traditional festival culture, make it blend with modern society, and jointly promote the inheritance and development of traditional festival culture.

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