The Importance of Color Matching in the Design and Production of Creative Brochure

album design
2023-09-18 11:18:57
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In the bright visual feast, how can let your brochure design shine brilliantly, become the eye of the bright star? The answer is color collocation. In the design and production of creative brochures, color collocation is not only a gorgeous scenery line, but also a silent language, telling the brand image and enterprise temperament. So how do you get the top spot in the game of color matching and weave a visual wonder?

The charm of color

A beam of light, shining on a golden wheat field; A beam of light, scattered in a deep green bamboo forest; A light, shining in a red Mayflower. Color to us, right and wrong, joy and sorrow decode symbols; In the design and production of creative brochures, color collocation is a genetic code of art. With a single stroke, the unique emotional tone and atmosphere can be set off incisively and vividly, presenting a colorful visual scroll.

The law of hue

In the design of the brochure, the importance of color collocation is undeniable, but it's not a matter of random wielding to create an amazing piece of art. Therefore, mastering the law of color is the only way of creative design. The following four collocation rules are the tips that every designer must keep in mind.

Height contrast of points, lines, and planes

In the way of color collocation, aboveboard is the basic point, gradient eternity is the leaping line, color block contrast is the boundless surface. Through the flexible use of these three, transparent or near-transparent transition colors, complemented by sharp contrasting colors, not only can the overall visual effect level to the extreme, but also a series of brochure design with wings.

Curved depiction of light and dark

The change of shadows from bright to dark is a barometer of the color matching in the brochure design. Explore the mystery of the changes in depth and depth, and through the unique control of light and shade, you can add to the brochure, transforming a graphic work into a three-dimensional sense of space.

The Charm of Warm and Cold Collision

Warm and cold contrast, is a collision spark splash of beauty to treasure. Quiet blue and scorching red, each other provoked each other's wonderful Tiancheng, their competition into the whole brochure design atmosphere tension.

a harmonious movement of tonality

Tonality is the quintessence of color, but also the point of brochure design can not be ignored. Bringing together colors that share a common temperament to create a variety of warm, deep, active or bright tonal movements that weave a mystical rhythm of light and shadow into the brochure.

color-blocked form

In the world of color collocation, in addition to unlocking tonal shifts, the need for color lining to protect the theme and content of the brochure. The construction industry can use pure white to create an elegant look, while the precious metals industry can use luxurious gold and silver to create an expensive brochure design. Every industry has its own color story, the key is how to use it.

Color Matching in CreativityBrochure Design and ProductionThe importance of, like a gorgeous visual language, tells the brand image and enterprise temperament. Let's join hands, in the no smoke of gunpowder design battlefield, create a colorful visual miracle.