In this era of diversified communication channels of home appliances, it is more and more important for home appliance companies to create a modern, sharp and gorgeous brochure. However, home appliance products in advertising, easy to fall into the quagmire of home appliance terminology, so that the wide audience can not intuitively feel the charm of home appliance products. Therefore, home appliance companies must use various strategies in the process of designing and making brochures to catch consumers' eyeballs, fully excavate the advantages of products, and show the brand value. This article will bring you the diversified communication channels, how to design and make brochures to help home appliance enterprises in the bitter advertising battlefield, steady win.

1. Break the visual spell: The Ingenious Use of Light and Shadow Sketches

Research has shown that visual decision-making time accounts for a low proportion of human sensory judgments, accounting for about 30 percent, which means that appliance companies need to stand out brochure designs and must win the attention of consumers visually. Beautiful home appliance photos combined with bold light and shadow effects may add a gorgeous coat to traditional home appliance brochures. Using the sketch design of light and shadow effect, it paints a beautiful and colorful picture for home appliance products, attracting consumers to stop and set off a thousand-layer wave of home appliance brands in the heart of the sea.

2. Description: People-oriented, touching the heart

When consumers buy household appliances, they consider not only the performance of the products, but also how the products make their lives more comfortable and beautiful. Therefore, when designing and producing brochures, household appliance companies should start from consumer demand and describe the household appliance products around people's demand creatively. Weaving witticisms that fit the lives of consumers, let people feel that home appliance companies care about every minute of their lives while buying home appliance products. Create a real close to the consumer's soul of the promotional materials, let home appliances warm people's hearts, the words of the solidification of the feelings handed down from generation to generation.

3. Forward-looking perspective: Technology Leads the Times

The communications of appliance companies need not only to demonstrate the attractiveness of their products, but also to reflect the impact of technological innovation. Home appliance companies should creatively incorporate the elements of cutting-edge technology in their brochures to meet consumers' expectations for home appliance products in the high-tech era. From energy-efficient, intelligent, connected, and environmentally friendly materials, home appliance companies need to grasp the hearts of consumers and guide them into a new era of technology-led products.

4. Situational marketing: Real-life experience

Home appliance products want to make consumers truly accept, the key is to close the distance with consumers, enhance the sense of reality. When designing brochures, home appliance companies can adopt situational marketing strategy to embed home appliance products into daily life scenes or social hotspots to highlight the product value and catch the attention of consumers. Let people see that home appliances can make a positive difference in real life and open a door to smart homes for consumers seeking to improve their quality of life.

Achieving a New Realm of Home Appliance Marketing

In conclusion, home appliance companies in diversified communication channels under theBrochure Design and ProductionWe need to pay close attention to consumer needs and social trends, and use advanced design techniques, emotional descriptions, cutting-edge technological perspectives and real-life scenarios to showcase the unique style of home appliance companies in our products. Today's home appliance market is fiercely competitive, home appliance companies need to design and produce brochures, the sharp words and gorgeous pictures of each other to further open up a new realm of home appliance marketing.