In this pan-media digital age, advertising albums seem to have become the relic of the vicissitudes of the world, like a pure pearl, lying quietly out of sight. However, on a closer look, it turns out that the pearl is even more attractive, and its core is still powerful enough to lead designers to explore the design wisdom. How to balance creativity and practicability, seek the best plan of advertising album design, its dilemma is actually the general dilemma of advertising design, which is closely related to each other.

Creative Weaving: Hundred Flowers and Hundred States

"All things can carry a boat, and all things can be overturned. In the design industry, the same is true for creativity. Advertisement creativity, like the rose at hand, or beautiful to let people be intoxicated, indulging in its colorful artistic conception; Or the pricking needles keep blooming as a surprise and can't get out of it. Creative advertising album, let the brand become very recognizable, sharp style of writing stimulates people's desire for consumption, gorgeous and beautiful visual effects let people be attracted to.

But in the midst of this flowery landscape of design, many people forget the original purpose of the design: What kind of information do we really need to build a brand?

Practical explanation: Pursuing texture

Advertising ideas are not unstructured. In the balance of creativity and practicality on the road, perseverance, sincere treatment of each project, can create texture. An excellent advertising album design, not only visual enjoyment, but also practical needs to meet. While you're creatively weaving, it's important to pay attention to the following points：

1. Identify the target audience. Knowing your customers, mastering their lifestyles, values and aesthetic tastes, the design of an advertising album can reach people's minds.

2. Combine with brand positioning. Brand positioning determines the tone of the advertisement album. Only by adhering to the brand appeal, can we produce unique works.

3. Pursue design simplicity. The simple design language makes it easier to convey the message, while highlighting the brand's individuality.

Aesthetic Sublimation: Simplify complexity

In the design of advertisement albums filled with various ideas and values, the pulse of the times is no longer a strong atmosphere, but a vigorous and upward spirit. Design innovations have removed the baggage, and the complexity of details presents a depth and thickness that outlines the story behind the brand.

The basic principle of creative design, while moving away from conservative thinking, is now "reducing complexity to simplicity". By simplifying text messages, clarifying themes, and selecting design elements, advertising albums can attract users in a more concise and efficient way. This is the balance between the audience's needs and the design's needs, and the advertising album carries the silent dialogue between the user and the brand.

Back to Creative Sources: Return to pureness

While savouring the advertising album, we are also exploring its creative source. In this noisy and complex information age, let us calm down to listen to the soft melody in the advertising album. The demand for the design of advertising albums has shifted from focusing on the outward form of pompousness to a more creative dimension.

Creativeness and practicality complement each other, the aesthetic value of the advertising album returns to reality, this is advertising.album designThe true meaning of. As the classic album says: "Excellent design that comes from purity. Designers should face this changeable era calmly and calmly, return to the originality and practicality, and reshape the old and advanced design philosophy.