In the contemporary information explosion society, how to accurately transfer the image and value of the enterprise to the target group, has become one of the important tasks of enterprise propaganda. As an important tool of corporate image publicity, brochure design and every link in the process of production is very important.

The first step is to determine the size of the brochure. The choice of size is related to the appearance and practicality of the brochure. When determining the size, consider the application scenarios, such as on-site delivery and mailing. Common brochure sizes are A3, A4, and A5. The A3 large size is suitable for on-site display and can attract the attention of the target group; The A4 medium size is suitable for mailing and placing on a desk for reading; The small size of the A5 is easy to carry and spread.

Second, choose the right paper. The material and texture of the paper are the key factors that affect the overall effect of the brochure. Common paper materials have matte paper, glossy paper, special paper and so on. Matte paper is fine, suitable for printing text and pictures, the overall feeling is generous and steady; The glossy paper is bright in color, suitable for printing color pictures, which makes the visual impact stronger; Special paper can be selected according to business needs, such as textured paper, metal textured paper and so on.

Then, work out the design style and color combinations. The design style should be in line with the company's positioning and image, and can resonate with the target group. Whether to choose modern, minimalist style, or focus on creativity, should be determined according to the characteristics of the enterprise. Color collocation will affect the visual effect of brochure, should follow color collocation principle, such as warm and cold color collocation, complementary color collocation and so on. Smart combinations can highlight corporate image and product characteristics to attract potential customers.

Finally, it is to choose the proper printing process. The design and economy of the brochure should be considered in the selection of the printing process. Common printing processes are offset printing, relief printing, screen printing and so on. Offset printing is one of the most commonly used printing methods, high quality and relatively low cost, suitable for brochures with pictures and texts; Emboss is suitable for some business cards or special requirements of brochures, can increase the touch and texture; Screen printing is suitable for some special materials and process requirements, has unique expressive power.

The whole process of brochure design and production needs close cooperation and communication between designers and printing engineers. Only by transforming the value and characteristics of the enterprise into design elements and displaying them through printing, can the best effect of publicity be achieved.

As the ancient poem says: "Camping willows green water, foreign spring warblers sing night and night.".brochure design systemactThe process is like a camp, full of life and energy. Only with the right materials and sizes, with clever design and printing, can we create an unforgettable brochure. Let's work together to spread the corporate image farther and deeper, and create a better future.