Based on consumer needs: How to use the album to create a design to show the core products of the brand concisely and clearly
In the 21st century, consumers are no longer satisfied with the practicability of the product, but value the aesthetic and attitude of the product, which is why brand enterprises need to give more meaning to the product. For brands, how to let target consumers quickly and comprehensively understand their core products has become an important topic. This requires us to use albums to create designs, so that products are presented to consumers in a more concise and clear way.
A good picture book, like a movie, needs to have an engaging story, captivating picture and a well-paced narrative. The production and design of the album is not just to put the product pictures and words so simple, it needs to rely on the designer's keen intuition and professional technology to grasp the most fundamental needs of consumers, so that consumers understand and appreciate the core value of the brand. Let's explore how.
First, we need to locate the needs of consumers. You need to ask yourself, who are your target consumers? What do they care about? What can they afford in their pockets? What are they looking for? This task is not easy. It requires in-depth market research to find out consumers' behavior habits and consumption views to determine your design strategy.
Second, build your product story. The core product of a brand is not just physical goods, but also contains the story behind the product. Consumers aren't just buying the product's usefulness; they're more concerned with the value wrapped in the product, which is the story your brand gives them. This story tells a compelling story with the name, functions, features, and the beautiful pictures associated with your core product.
Next, make good use of the design elements. Good design can make your story concise and clear to the consumer and attract them to read. Every detail in the design affects the consumer's reading experience. As a result, a uniform tone, font, layout, and illustrations and images that match the brand's style are needed to make the album look both uniform and attractive.
Finally, keep the design fresh. Fresh designs can attract consumers' attention and make them care more about your brand and products. Take advantage of the latest design concepts and technologies, such as digital art, VR, AR, and AI, to make your design both futuristic and modern.
In general, let the core products of the brand pass in a concise and clear wayPicture album productionDesign presentation to the consumer requires the brand to understand the consumer's needs, build a strong product story, use the right design elements, and keep the design fresh. In this way, not only can consumers quickly understand the core products of the brand, but also can promote the brand and consumers to establish a deeper connection, further promote the development of the brand. In this era of rapid change, if the brand wants to gain a foothold in the competition, it needs to witness the pulse of the times in the design, endow the product with more profound connotation, so as to attract and retain consumers.