In today's marketing world, brochures have become an important communication tool, both online and offline, full of its great effects. However, how to make the brochure design have stronger tools, has become an important research topic for enterprises and designers. This article will focus on "features" and explore in detail how to make the brochure more instrumental.

First, sticking to the brand's message is the first step in making the brochure instrumental. A company's brochure first needs to accurately convey the brand's values so that readers can fully understand and remember in brief contact. Designers need to have a deep understanding of the brand culture, business and products, and use touch-up language and eye-catching design to make the brochure an excellent emissary of the brand.

Second, "readability" is the key to making brochure design more instrumental. Whether it's text or design elements, all content should be based on how to make it easy for the reader to understand. The fonts should be clear and legible, the colors should be comfortable and the layout should be simple and clear. Information can also be presented in a visual form by using images, charts, or data, so that readers can understand the content more intuitively and quickly.

Furthermore, it is an important way to improve the tool of the brochure to bring readers emotional touch. A successful brochure should not only be perceived, but also perceived. It needs to resonate emotionally with the reader through well-designed visual elements and infectious words that further motivate them to take action.

Finally, taking into account the practical value, enhancing the interaction is also an effective way to strengthen the tool of the brochure. For example, designers can embed QR codes in brochures, making it easy for readers to link to a brand's web page or even a purchase page. In addition, brochures can also be designed as foldable posters, calendars, bookmarks, etc., so that they not only have the function of information dissemination, more practical.

To sum up, "instrumental" does not mean a mere information dissemination function. Real tool design should focus on the user's reading experience, guide the user's behavior, and even build strong brand cohesiveness. This requires us to focus on "functions" when designing brochures, but also make them easy to read and understand.Brochure DesignFull of appeal, with practical value, in this way can achieve both artistic and instrumental, achieve the best dissemination effect.