Color Guide for Color Brochure Production: How to choose a brilliant color scheme

  • album design

  • 2023-09-12 15:12:40

  • 1765

In the art world of visual communication, sharp understanding and gorgeous expression are often drawn by color. Color, as the innovative potential of the design soul, quickly touches the senses and gives the brochure an uncharted imagination. In this dazzling color showdown, carefully selected color scheme, become every designer's compulsory course, is also their pursuit of artistic elegance.

Understanding the movement of color actually grasps the rhythm of the design. That's what color theory is all about. Look at the endless color wheel and you'll find subtle relationships between basic color harmony, complementary colors and similar colors. Look at these color relationships, and smart color schemes emerge and are very modern.

In the art of color matching, color contrast is an essential element. bold contrasts to provide a distinct visual allure; Light contrasts create a gorgeous understated luxury. The power of contrast is in the visual tension it evokes, prompting attention to the core elements to be expressed.

Brochure Production

However, beware of overuse of color too. When writing a color chapter, the more cumbersome color scheme can obscure your creative mind and cause color noise, which can reduce your message delivery efficiency. How to use color rationally and control the boundary of color is a difficult problem that every designer needs to face.

In practice, clever color selection can enhance the audience's understanding and memory of information. Psychochromology tells us that color is not only a visual stimulus, but also a trigger agent of psychological emotion. Green symbolizes peace and health, while red expresses enthusiasm and passion. Understanding the color awareness of this symbolism and implication adds depth to the psychological aspect of the design and makes the brochure more attractive.

In addition, it is particularly important that designers have a deep understanding of the target audience and environment. Is there a color-blind audience? Does your design work in harmony with the ambient light, the ambient color temperature? All of these require careful calculations, careful consideration, and a "grounded" color scheme.

With the rapid iteration of technology, digital color settings, such as RGB, CMYK, PMS, provide designers with more precise and consistent color choices. However, designers also need to have a deep understanding and application of these color patterns, color spaces and color depths. This knowledge not only helps them make better decisions during the design process, but also avoids inconsistencies in color display across different devices.

In general, familiarity with color theory will allow you to master your design. Audacious innovation, sharp understanding, gorgeous blooming, your brochure is sure to guide the colorful journey. Over time, the art of color will become the Milky Way between your ring fingers, illuminating your creative path.

It seems that every designer should start this orgy of colour. Give the brochure a more modern touch of color, making it rainbow-like, short-lived, but brilliant and memorable for a long time. Let us create a colorfulBrochure ProductionThe world!

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