Deconstruction and reorganization of graphic design: An Experimental Exploration of Brand Brochure Making

  • album design

  • 2023-09-13 13:48:46

  • 1824

In the vast and boundless field of design, the importance of graphic design in the contemporary society can not be ignored, like a continuous innovation matrix, endless exploration of the infinite possibilities of design. This article will try to analyze the two-way process of graphic design from the perspective of modernization - deconstruction and recombination, through this deconstruction and recombination, realize the experimental exploration of brand brochure making.

First of all, the concept of deconstruction originates from the field of philosophy. In graphic design, it expresses the separation of design elements, the decomposition of characters, pictures, colors and layouts, so that we can understand and even subvert the original idea from a new angle. It's a process of innovation, destruction and challenge. It resists tradition, pursues change, hopes to find new expression from existing design formula. This unique language and visual experience is also a necessary strategy for brands to stand out in the market competition.

Brochure Production

The process of deconstruction is like dimensional collapse, in which elements are split, fissured, and disintegrated, down to nuanced molecular matter. The designer, like a chemist, looks at various elements with a professional eye and tries to analyze the elements that make up the design through technical parameters, including color temperature, color space, color saturation, contrast, layering and so on.

However, deconstruction is only one part of the process, and recombination is another part of the process, like Phoenix Nirvana, reconstructing a completely new design idea from scratch. In the process of recombination, designers need to use a new perspective and way of thinking to break the original plane idea, create new design language and visual experience, and let people see the experimentation and innovation of design in the deconstruction and recombination.

A brand brochure is not only a collection of physical dimensions, but also a tangible expression of brand ideas, values and corporate culture. Therefore, designers through the method of deconstruction and recombination, to give new life to the traditional brand brochure, let it collide with a unique spark.

Take high dynamic range (HDR) technology in photography, for example, where images of the same scene taken in multiple exposures can be mixed and adjusted to remain sharp and colorful in extremely bright or dark environments. This allows brand brochures to be visually optimal in all lighting conditions.

From the planning of the brand logo, to the design of typography, to the construction of illustrations and diagrams, designers unload these elements, throw away the traditional frame, and then re-establish a new visual culture. This is a new visual language, simple and intuitive, but creative and imaginative, as if on the quiet white paper, blooming new colors and breaths.

In conclusion, the deconstruction and recombination of graphic design, like in a ubiquitous laboratory, the production of brand brochure is not only a scientific experiment, but also an aesthetic exploration. Deconstruction is like a novelist to decompose, render, outline, and recombination is like a poet to weave, immerse, express. Such a process can only be described as experimental, with no fixed formula. However, it is precisely because of this freedom and unrestrainedness that enables designers to achieve real innovation and innovation in such deconstruction and recombination, so that the brandBrochure ProductionJump on the paper, glow infinite vitality and vitality.

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Shen Youmei Design and Printing

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