In our flourishing commercial tide, the enterprise album design, as a successful communication brand idea and display corporate culture medium, has been applied and favored by many enterprises with its unique visual charm. Within the industry, many terms are widely used to describe professional processes and structures more clearly and precisely. In this paper, we will specifically analyze two important technical terms - original and carrier.

Of the two terms I'm going to decipher, the original is at the heart of corporate album design. The original manuscript, simply put, creates every beautiful and magnificent design pattern, exquisite layout and rich modern visual effect. It is not only the first draft, sketch, but also the "prototype" manuscript which conforms to the design specification after a series of professional procedures such as style planning, creative conception, visual optimization and so on. It is driven by innovation, combined with professional color theory, layout design, reasonable guidance system and other matrices, and seamlessly integrates the brand concept, product features and market positioning of the company, full of artistic strokes and delicate design language. So that each album reveals the profound artistic background and incomparable commercial value.

In addition to the original, another key term is the carrier. It is also known as the "medium" and is the material used to display original manuscripts. In the design of a corporate album, a carrier is usually a material that can be printed or electronically published so that the original can be presented to the world in some form. We cannot deny that a good carrier has a crucial effect on the final presentation of the original. It needs good material quality, such as smooth paper, bright printing color and fine printing process, so as to show the original design idea as efficiently and accurately as possible. In addition, the bearing needs to consider environmental protection, durability and other factors to allow the album to remain in the best display condition for a long time, thereby impressing the viewer.

The original manuscript and the carrier are like tacit dance partners, in the corporate album design stage together to deduce wonderful. Each of them plays an unshakeable role. The originals endow the album with vivid life and dialectical aesthetics, while the carrier is the carrier of the originals' gorgeous turn, allowing the beauty to bloom.

In general, the original and the carrier, on the one hand, are adhering to the innovative, bearing concept, and displaying the aesthetic elements, on the other hand, are carefully selected materials, carefully produced, the design bearing and presenting to the audience medium. They were in theEnterprise Album DesignWork together to form a complete system 3. In the understanding and application of these two, we need to pay attention to the innovative design and exquisite presentation of the original manuscript, pay attention to the selection and quality of the bearing objects, so as to create a powerful enterprise album.

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