Secrets of the printing press: Take you into the back story of the brochure print

  • album design

  • 2023-09-18 09:58:15

  • 1868

With the aroma of ink and the noise of machine operation, this is the printing house, the modern world's temple of writing. The printing press buzzes, bringing us not only full of momentum, but also endless creativity and wisdom. Now, I will take you closer to this temple of dragon dance and reveal the legend behind the brochure printing.

Brochure printing, the art of compressing a thousand words onto a single page, requires the use of extraordinary skill and incomparable patience. It's not so much a technology as a unique journey for every piece of paper, from original design to print publishing, with challenges and unknowns at every step.

Brochure Printing

First of all, design, few people know, behind each brochure, there is a piece of painstaking and hardships. Designers need to consider the arrangement of text, the proportion of pictures, the collocation of colors, the selection of materials and so on. Among them, color is the soul of the designer, is a major indicator of the quality of the printed matter. Designers must master the CMYK color mode, using the overlay of four basic colors - Cyan, Magenta, Yellow, and Key black - to produce a variety of colors through the blending of printing equipment.

Next, there is the printing process, which is the most important part. Modern printing equipment, such as lithographic press, rotary press, four-color press, etc. have greatly improved the efficiency and quality of printing. The four-color printing press adopts lithography technology, which can control the color transition accurately and produce more fine images. Its Kepler system ensures the quality of the printed product through precise adjustments of distance, pressure and speed.

After the printing is complete, the next step is trimming and binding, which is also a non-negligible step. The application of automatic cutting machine and automatic binding machine greatly shortens the time of bookmaking and improves the precision of bookmaking.

Finally, there is quality inspection, which not only checks whether the printing is successful, but also checks whether the whole production process is in place. Modern printing industry uses computer optical scanning and spectral analysis technology to accurately measure and analyze the color of printed products, which ensures the quality of traditional printing and achieves high production efficiency.

The secret of the printing press is not only the knowledge and skills, but also the infinite innovation and experimentation. It is through such constant experimentation and innovation that the printing industry has been spread for a hundred years and prospered to this day. Every brochure, every print, is a unique interpretation of this mystical realm.

The buzz of the printing press seems to tell a story. Every piece of paper, every drop of ink, contains such a power: Can create, can shape, can record history, can shape the future, that'sBrochure PrintingThe charm, that's the secret of the printing press.

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Shen Youmei Design and Printing

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