I just received another demand-"You want to have an international feel, but you have to bring a little Chinese style, budget... you know!" OK, there is no demand for "colorful black" these days, so I'm embarrassed to say that I'm engaged in design!

First, don't be fooled! There is real money hidden in "unreasonable demands"

When customers throw out "colorful black", they are actually roaring about three things in their hearts：

Fear of mediocrity: Peer manuals look like lost brothers, how can your own not be eye-catching?

Fear of dislocation: The post-90s team is too dirty, and the post-60s boss is too floating. Who do you listen to?

Afraid of doing it for nothing: a brochure printed with money, and customers turn two pages to pad instant noodles?

We have seen technology companies make manuals like art albums, and as a result, the dealers wave their hands: "Where is this parameter table?"-Without the design of business scenarios, no matter how beautiful it is, it is still a vase.

Second, three ways to take the move: hammer metaphysical needs into reality

The first formula: install a translator on "function words"

"Tall and high" → split into "hot stamping LOGO full-page product picture? Or extremely white paper with monochrome icons?"

"Younger" → Replace it with "Illustration style people set online stalk titles? Or fluorescent colors collide with bold fonts?"

"Limited budget" → Solution cut in seconds "Plain paper full-color partial UV, cost cut half texture online"

Essence: When the customer says "it doesn't feel right", he immediately throws out the physical sample-the corporate brochure design company should be the demand converter.

Form 2: End the wrangling with multiple-choice questions

A mother and baby customer quarreled for half a month and couldn't decide on his style, so we used our trump card：

Targets: Collect 10 competing manuals and spread the table: "Tear it! Which one do you want to throw away most?"

Fixed coordinates: lock two directions according to the "tear rate"：

Scheme A: Macaron color hand-painted baby (for mothers to plant grass);

Plan B: Sectional view of laboratory white products (for eye-catching use on pharmacy shelves);

Bury the hook: Add the "Scan the QR code to calculate the feeding amount" button on the inner page of Plan B, and drain 2,000 private domains for half a month after being launched.

Professional corporate brochure design company is to help customers make decisions in chaos.

The third formula: rubbing industry genes into paper

When making a manual for a chain hot pot restaurant, we didn't pile up red oil photos, but：

Olfactory design: the cover is embossed with butter lines, and the spicy fragrance drifts out after rubbing your fingers twice;

Cost critical hit: change "daily turnover rate increased by 30%" to "one more table = earn more iPhones";

Anti-routine: Refuse to let the boss give a speech, and the homepage directly criticizes "the 5 most commonly asked thunderstorm points by franchisees".

Result: The new franchisee pointed to the manual and said, "You know the pain of opening a hot pot restaurant!"-Accuracy is the most advanced skill to show off.

3. The truth: Good design companies are actually "sales spies"

Brochures are never the end, but the pioneer of business. A truly capable corporate brochure design company must do three things：

Being a commercial detective：

Ask if the manual is placed on the investor's desk? Or is it in the Cedi push personnel's bag? --The former needs a financial-grade heavy feeling, while the latter needs to be resistant to falls and wear;

Being a data traitor：

Overturn the CEO headshot that the customer wants, because the heat map shows that the user stares at the "case data column" first;

When a converted assassin ：

Hiding the QR code at the crease "Scan the code to receive the industry's guide to avoiding pitfalls", a customer's exhibition doubled the number of customers.

Customers can't remember the layout of a certain page, but they will remember that "that design company made me earn more money".

Let "Colorful Black" become your money printing machine! When a customer shoots "international and local" and "cool and saving money"-don't be big, this is exactly whatCorporate brochure design companyThe golden battlefield. We specialize in dealing with all kinds of contradictory demands, and turn the unconstrained "impossible" into sales nuclear weapons held by customers. In this business, "colorful black" is never to make things difficult, but to ignite the kindling of creativity every day-after all, mediocre needs need professional design companies to shoot?