The editor has been designing picture albums for twenty years. I found that when a customer opens the booklet, whether it brightens at first glance or not depends 80% on the "hidden scheming" local UV-whether it is clicked coincidentally directly determines your picture album. Does it make people "wow" or "um... okay"? Imagine: you get a corporate album with a calm and atmospheric cover, clear pictures and text, and good texture. But I always feel that something is missing-not catching enough, not memorable enough. What's the problem? It is likely that the seemingly inconspicuous but actually crucial process is missing: local UV.

Local UV, to put it bluntly, is a glossy, slightly raised transparent coating on a specific area of the album. It doesn't simply "paste" the whole page, but it's like a stage chasing light, accurately hitting the place where it should be seen most. When the light sweeps, these areas "jump" out instantly, and you can still feel the delicate slightly convex texture when you touch it with your fingertips-the double stimulation of visual touch, and it is difficult not to leave an impression.

1. UV is not "can be clicked anywhere", these positions are the golden C positions

The album is not a Christmas tree, but it looks cheap when it is covered with decorations. The essence of local UV lies in "precision" and "accuracy". If you click on the right location, the cost is not high, but the sense of luxury can be doubled.

Cover title with core logo, please boldly light it up!

When a customer picks up an album, the first thing he touches is the cover. The company name, core slogan or brand Logo is the first business card to convey "who you are". Applying local UV here has the most direct effect-when the light passes by, the name is instantly "activated" and firmly grasps the line of sight. Especially when the album is displayed on the display stand or desktop, this glossy rhythm can silently guide the reader's hand to reach it.

Key borders and lines outline an invisible sense of power

Some album designs pursue minimalism, but large-area UV is not suitable. At this time, the use of thin-line local UV on the border, divider line, or even a minimalist geometric figure of the cover or inner page can produce unexpected effects. It doesn't usurp the host, but like an experienced stage director, it silently guides the flow of readers' eyes, making the layout structure clearer and more muscular, and seeing the true chapter in the subtleties.

Core product map, let the protagonist "stand up"

When an album needs to focus on a certain product, a certain technology or a key scene, doing partial UV processing on the main body of the picture (rather than the whole picture) can give it a three-dimensional sense that leaps off the paper. Imagine: the outline of a precision instrument is accurately outlined by UV, or the fabric texture of a high-end clothing is slightly raised under UV-the texture of details is magnified, and the product instantly breaks away from the plane, becoming palpable and persuasive. It is self-evident.

Tactile symbols, creating memory anchors

A unique icon (such as a totem representing the brand, a carefully refined value proposition symbol), with the blessing of UV, will become a "road sign" at readers' fingertips. The fingertips subconsciously look for and stay in these places with subtle tactile sensations as the hand flips through the page. This kind of interactive experience can bury a deep sensory memory in the mind of customers, far beyond the impact of pure vision.

Second, the location is wrong, no matter how expensive the UV is, it will be in vain! The effects vary greatly

Local UV is like a double-edged sword. The right point is the finishing touch, the wrong point is gilding the lily. The choice of location directly determines whether the money is well spent or not.

UV spread on a large area is not as accurate as a small point

Some customers always feel that "the larger the area, the better the effect", and they can't wait for half of the booklet to shine. This not only soars the cost, but also makes it easier to produce a greasy and cheap feeling, which conceals the content value of the album itself. Truly effective UV is often small in area, but its location is well thought out-like a gentleman's exquisite cufflinks or a pocket towel with excellent texture, its small volume can incite great quality.

Ignoring the UV of the graphic-text relationship will only create visual noise

Local UVs must serve the core logic of content representation. If you use UV wantonly on a secondary decorative pattern, or add it randomly in areas with dense text, it will only interfere with the reading rhythm, leaving readers dazzled and unable to find the key point. A good UV application is highly consistent with the information level of the layout, strengthening the primary and secondary priorities rather than disrupting the position. 7

UV that breaks away from the printing background color, the effect is greatly reduced

The magic of UV lies in the interaction of light and shadow. The same UV pattern, printed on a dark base (such as black, dark blue) and printed on a light base (such as white, beige), has a completely different effect. The dark base can set off the gloss and three-dimensional effect of UV, and make the effect double. Experienced suppliers will intervene in the early stage of design and collaboratively plan the matching scheme of background color and UV to ensure the final presentation is stunning.

3. Where should you "point" the UV of your album? The answer lies in the hands of customers

There is no universal "golden point". The real effective UV location is hidden in your enterprise characteristics and customer flip-through scenes.

The target object determines the contact point: whoever shows it will light up whoever cares

A picture album for investors, core financial data icons and corporate vision slogans are the foothold of UV; An album of industry solutions for investment promotion, core technology patent illustrations, and achievement labels of successful cases need to be lit up; The product album for end consumers may be the unique design details or brand Logo of the product. Remember: UV is the finger that guides the customer's attention-it points to, and must be, the value point that the target reader cares about most.

Looking through the scene determines the intensity: the lighting method is different on different occasions

Is it placed in the exhibition hall for potential customers to flip through? Or is it explained page by page by sales representative in high-end negotiations? The former requires the cover and key pages to have instantly eye-catching UV highlights to stand out in noisy environments; The latter can arrange more exquisite UV effects in the details of the inner page (such as process flow diagrams and core parameters) that need to be tasted at close range, creating small surprises in in-depth communication.

Trust professional partners boldly: Give the "UV" pen to those who understand

A truly excellent enterprise album production supplier will not just passively execute the instruction of "add UV here". They will gain an in-depth understanding of your industry attributes, brand tonality, the core communication goals of your giclee album, and the perceived habits of your target audience. Based on these insights, combined with a deep understanding of printing technology and visual communication rules, they can put forward accurate local UV application suggestions-which positions are indispensable, which positions are burdensome, and how to achieve maximum texture improvement at the lowest cost. This professional advice is often more valuable than the UV process itself.

OKCorporate Picture Book, can speak by himself. Local UV is the skill to make the tone of the album clearer and more infectious when it "opens". It doesn't rely on area to attract eyeballs, but relies on precision to win-just like clever makeup, just gently touch the cheekbones and eyelids, and the complexion and appearance will instantly refresh. Every page of the corporate album conveys value, and UV post-processing is the silent pusher to ensure that this value is seen, touched and remembered.