Are you still worried that the album at the exhibition "can't be carried" and "can't be displayed"? Today, let's talk about something real-how to choose the size of foreign trade album design and printing to be decent and portable? After reading this article, I will pick it up and leave at the next exhibition, and customers will rush to collect it!

At the end of each exhibition, have you ever seen discarded picture albums all over the floor? As thick as a brick and as big as a poster-no matter how beautiful the design is, it will be a waste of effort for customers to take it away. Foreign trade album is not an art album at home. It must be easily stuffed into briefcases, boarding cases, and even information bags that customers can take. If the size is not selected correctly, the printing cost will be doubled, and the spreading effect will be discounted.

1. The "survival rule" of exhibition albums: portability is the last word

The first mission of foreign trade album is not to be "good-looking", but to be "easy to use". When customers shuttle between booths, holding coffee, business cards and a pile of information-

A light and easy-to-hold picture album has a chance to get out of the exhibition hall alive.

Think about it ：

Although the oversized A4 size (210 × 297 mm) is atmospheric, it can't fit into the standard folder, and customers may throw it on the rest chair as soon as they turn around;

Although the heavy hardcover cover is expensive, the weight doubles, and customers may just give up and take it away.

Real case: A mechanical parts enterprise changed the album from A4 to A5 (148 × 210 mm), halving the thickness and reducing the cost by 40%. Instead, the number of customer inquiries after the exhibition increased-because more albums really reached the desk of purchasing decision makers.

2. Choose these 3 sizes with your eyes closed, customers are willing to bring them and store them at hand

1. Internationally accepted "gold size": A5 (148 × 210 mm)

Advantages: Half the size of an A4, easily tucks into an inner suit pocket or carry-on bag; International paper standard, overseas printing and replenishment are zero difficulty;

Adaptation scenarios: For medium-sized enterprises with less than 20 product series, the 6-8P content is enough to highlight key points.

2. Super space-saving "pocket model": DL size (99 × 210 mm)

Advantages: It is close to the unfolded length of the three-fold page, and narrower than the mobile phone after folding; Suitable for low-cost large-scale distribution, customers can keep it as bookmarks;

Thoughtful design suggestion: reserve a punching position on the cover, so that customers can directly put it into the binder-implying "file me"!

3. Compromise master: B5 (176 × 250 mm)

Advantages: smaller than A4, spacious than A5, and can display detailed drawings; Adapt to the universal slot of the exhibition information rack, so you are not afraid of being buried;

Truth about printing cost: Under the same number of pages, it saves 15% paper compared with A4, and the shipping cost is also lower.

Pit avoidance reminder: carefully choose unconventional sizes (such as extra-long strips/squares)! When customers want to file, they have nowhere to put it, and eventually they can't escape the trash can.

3. Size is not the only one! These 3 tricks make portable picture albums also have "great energy"

1. Subtract the content and multiply the effect

The exhibition album is not a product encyclopedia!

Focus on customer pain points: only put core product parameters, application scenarios and successful cases; Technical white paper? Leave a QR code for customers to download by themselves.

Data speaks: Customers stay in the booth for only 2.3 minutes on average-the first 3 pages of the album will directly fail if they can't catch the eyeballs.

2. Lightweight material = portable and environmentally friendly

Stop clinging to 300g coated paper!

High-level solution: 80g lightweight paper for the inner page (the thickness is reduced by 30%, and the feel is softer);

Use recycled environmentally friendly paper on the cover and emboss LOGO instead of bronzing-55% of European and American customers are willing to pay more for environmentally friendly brands.

3. The binding method determines the "life"

Exhibition albums are often read repeatedly: glue bound: more than 36 pages are easy to fall apart;

Recommended thread-locking glue bonding: spread flat without pressure, and the firmness is increased by 5 times; Saddle Stud: Only suitable for thin booklets ≤ 32 pages.

4. Why should professional matters be handed over to professional people? Because the devil is in the details!

When you say "I want A5 album", professional foreign trade album design and printing service will ask：

Is it mainly sent to Europe or North America? (Europe prefers the elegant and restrained B5, while the United States accepts the bright A5);

Focus on machinery or consumer goods? (Dimension areas need to be reserved for machinery, and visual impact should be emphasized for daily necessities);

Do I need to reserve a customs code location? (Import and export album printing code is convenient for customs clearance).

A good album can speak for itself-from size selection to unfolding radian, from paper touch to ink environmental protection, every detail conveys brand value.

Let the album become a "mobile advertisement" that customers are reluctant to throw away.

When preparing the exhibition album next time, first ask yourself: "Are customers willing to fly across the ocean with it?"

The design and printing of foreign trade albums is not an assembly line operation, but an accurate international communication project.

Choosing the right size is the starting point for the spread to really happen-when your giclee lies quietly on the customer's desk instead of being abandoned in the pavilion trash can, the order is already on its way. Leave professional things to professional people, we focus onForeign trade album design and printing, let good products walk by themselves.