Print design is not only an art about composition, lines and shapes, but also a feast of color, a quiet but powerful symphony. And in this feast, the use of colour is undoubtedly the key to the harmony de l'orchestre, the perfect and harmonious orchestra. Industry experts know that color is not just part of a design element, but a fine technique dedicated to creating an emotional and informational balance.

The use of color in the design goes far beyond the simple visual feeling. It has the elements of visual psychology, which can guide and manipulate the viewer's attention to the focus that the designer wants. Through color, we are able to convey deep messages that are often absorbed by consumers on an unconscious level, generating empathy or disgust, and these emotional responses ultimately determine the consumer's perception of a product or service. Elegant bottles of cosmetics, striking illustrations of menus, striking headlines of posters ...... these are examples of print design as we know it.

Color needs to be considered at any stage of print design. For example, when using the CMYK (cyan, magenta, yellow, black) printing mode, designers need to be very careful in selecting and combining colors. The depth and contrast of the colors will determine whether the design is compelling and whether the tonal combination is attractive. In CMYK mode, just the right color presentation, equality and contrast play a crucial role in successfully communicating the design intent.

This is especially critical in different media. When using newsprint (newsprint has poor ink absorption), the choice of color must take into account the characteristics of the paper. For example, dark colors may cause color penetration, while light colors may appear too dull on paper. On more complex materials such as flat mimeograph paper (GLOSS COATED PAPER )), the complexity and contrast of colors require precise calculation and testing.

The application of color plays an irreplaceable role in opening the design channel and giving life to the works. It is the philosophical element of design, but also the most dynamic and creative tool. The right use of color can create a unique brand identity that stimulates the viewer's imagination and leads them to understand and embrace your design philosophy.

We need to understand that color is not an arbitrary game. It is the result of careful planning and precise calculation, a strict control of detail, of perception. Each color choice requires in-depth research and technical support, which requires the designers' dedication.

For thePrint DesignUnderstanding the science, technology and even art of color is the key to open the door to infinite creativity and the bridge that leads consumers to experience. Let us respect color, use color correctly, let each printed work is like a well-played symphony, with color melody, move every audience, consumer.