The shaping of target propaganda image depends not only on the information content, but also on the design of albums. However, the road of album design is not invariable; It needs innovation and even more innovative design. This paper discusses this.

The essence of design is a reinterpretation of things: Express unique concepts and ideas in innovative ways. Single-minded design may be clear and easy to understand, but monotonous design language does not capture the audience's attention, and may even give people a negative impression of the brand image. That's why we need innovative design.

The tools, techniques and materials used in innovative design should reflect a kind of uniqueness and novelty no matter in form or content. For example, the use of the latest digital technologies, such as AR (augmented reality) or VR (virtual reality), can provide new interactive experiences and make the brand image more vivid and three-dimensional.

A common innovation in designing an album is Mood Boarding. Mood Boarding is a visual tool for collecting and presenting design concepts, providing design inspiration and previewing the final design. By using Mood Boarding, designers can visualize their creative ideas, color combinations, and graphic elements, and further explore and refine design concepts.

In addition, designers also need to consider the selection of materials for the album. High-quality materials not only enhance the touch and visual experience of the album, but also reflect the company's professionalism and brand influence. For example, the use of special book covers with high gloss and color saturation can bring emotions to the recipient vividly and smoothly in the form of pictures.

Creative design and intelligent production, forming unique style and temperament, is the key to building target publicity image. It's like creating a "tailored outfit" for a brand that matches the brand's character, philosophy, and target market.

In the implementation of design planning, innovative ideas should be incorporated into the design, and in the innovation to find the design elements consistent with the brand. In this way, the brand can be unique among many similar products and stand out in the market competition.

Finally, we should also understand that innovative design is not only the visual aesthetics of the surface, but also the core value and uniqueness of the brand, so as to express the design language that is truly in line with the brand image.

Chernyshevsky said: "Art begins with imitation and ends with innovation. The same is true of album design, which is a combination of art and commerce, and its innovative significance can not be ignored. Whether it is the visual effect on the surface or the implicit core of the brand, the image of brand propaganda needs the design of the album as an important carrier, and the innovative design is the necessary way to enhance its effect.

In conclusion, it is not easy to build a target publicity image.Picture AlbumThe far-reaching impact can't be underestimated. Open thinking and unleash innovation; Using artistic techniques to integrate into the business, so that publicity closer to the target, more influential, this is the real art book planning innovative design.

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