Product catalog design: How to Perform Efficient Prepress Finishing

  • album design

  • 2023-09-14 12:25:50

  • 1862

In the field of visual design, the catalog of products is like a warship in the ocean. It integrates marketing, culture and style, and gives a grand narrative for all kinds of products through the visual language full of artistic sense. However, making an eye-popping catalogue requires reasonably well-finished prepress work, a process that is like an experienced sailor navigating the open sea. Now, let's take a closer look at how to do an efficient prepress work for catalogs.

The process of prepress work is like a celestial body, with its own unique law. Whenever you want to have a clear and thorough strategic plan in mind to clarify the production path of the product catalog. Designers need to evaluate product characteristics and pinpoint target markets, especially those elements that have a substantial impact on the brand image they create. This includes the choice of color, font, layout, etc., as well as the choice of printing process and paper comparison. This stage is like a blueprint, clearly indicating the direction of production.

catalog design

Next, we move on to a challenging phase, the "Design Ideas" phase. At this stage, the designer needs to really move the creative blade carefully honed, conceiving the visual elements full of innovation and design sense. In order to express the attributes and highlights of the product, pagination, detail description, blank space, layout and so on become the tools to wear. In addition, high-resolution graphics and images must be embedded in the design process to meet the basic requirements of professional printing. An excellent product catalog needs not only visual presentation, but also strategic deep thinking, which is the core of the design creative stage.

Once the design and creativity is complete, the next step is to "review and optimization". The precision and discretion of this segment is like carving a precious gemstone. Every page must be carefully reviewed, with in-depth analysis of content, image quality, layout, contrast, etc. Mistake-prone places such as page numbers, possible overflow of text boxes, color re-checking, etc. need to be read one by one. The precision of each process is to eliminate any factors that may affect the quality of the print.

Finally, we move to the production of product catalogs. At this stage, pre-proofing has become an important means of image rechecking, design correction and paper texture checking. Documents must be prepared according to the output specifications of the printer, and quotations for printing materials, such as ink, paper, etc., must be set one by one. The final printing should not be started until all the inspection steps have been completed, so as to ensure that the quality of the final product catalog is as expected.

The problem with cataloging, however, is how to blend art and industry perfectly, especially when it comes to pre-press completion. Don't forget that design is about conveying messages, building emotions and achieving goals, not just artistic expression. To create a perfect catalog, all the details of the workflow need to be carefully reviewed and grasped.

In general, pre-press finishing is the process of striving for precision and excellence. Enthusiasm designers need to take the helm, carefully honing the steps in the process to ensure that the information is communicated correctly. Future Productscatalog designIt will rely on richer creative thinking and fine grasp of the art of printing. Just as the process of completing the manuscript before press, it is essentially a contest between innovation and perfection, and this is the main reason why the catalogue design is beautiful.

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Shen Youmei Design and Printing

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