Color is one of the most important elements in graphic design. It stimulates emotions, triggers memories, and draws attention. In catalog design, rational use of color can enhance the visual effect and highlight the display content, which requires designers to have certain skills in using color. Below we will discuss the catalog design manual color application skills.

First of all, from the color selection on the explanation. Primary colors should be selected according to brand style, secondary colors can be used as embellishments to add layers to catalog design. To ensure the consistency of the main color, can establish the brand recognition, at the same time make catalogue design more consistent. When selecting secondary colors, you can consider the conflicting effects of colors, such as complementary colors, in order to obtain a strong visual impact.

Second, pay attention to the distribution of colors. The use of color contrast and gradation, can form the visual focus, guide the reader's eyeball movement. Bright colors or contrasting colors should be put on important information to effectively draw the reader's attention. At the same time, through the use of color blocks, better division of layout, enhanced information logic.

Moreover, color saturation and brightness are also key. High saturation color has strong visual impact, easy to trigger people's emotional reaction, but excessive use of color may make the overall design become noisy, distract the reader's attention. Low-saturation colors make for peace and comfort, but understatement may not be eye-catching. When selecting saturation and lightness, we need to grasp the degree of goodness and find the balance point, so that the overall design is harmonious and layered.

Finally, color matching needs to take into account the psychology of color. Different colors can trigger different emotional reactions and behaviors. For example, red is often associated with excitement and enthusiasm, while blue is often seen as a cool, reliable color. Designers can choose specific colors to trigger a certain emotion or behavior of the reader according to the message they need to convey.

In summary, the colors incatalog designIt plays a pivotal role in . A good designer should know the rules and principles of using color to better express information, attract and guide readers. Only reasonable use of color, can truly reflect its power, let every part of the design is full of vitality.

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