Humanistic Feelings in Printed Brochure
The printed brochure, as an important marketing tool, bears the task of showing the corporate image and value to the outside world. However, in the current trend of digital marketing, do people still pay attention to the strong humanistic feelings? Humanistic feelings like a wisp of breeze, warm and warm heartstrings, just displayed in printed brochures. This article will explore the humanistic sentiment in the printed brochure to show its unique charm.
First of all, the expression of humanistic sentiment in printed brochures can be seen from the art design. A brochure conveys the company's unique culture and brand values through its unique design elements and typographical style. In this digital age, the design of brochures needs to be "different", so designers need to inject humanistic feelings while pursuing modern sense. For example, traditional cultural elements can be applied, with ornate dragon decoration to embellish the cover of the brochure; Or use classic hand-drawn illustrations to interpret the core values of the company in a unique way. These design techniques can make the brochure in the rich visual aesthetic sense at the same time, but also unique, emitting a refreshing humanistic charm.
Secondly, the humanistic sentiments in the printed brochures can also be found from the words expression of clues. Brochure is not only a picture book with pictures and texts, but also needs words to express the idea and value of the enterprise. Here, we need to use sharp writing, harmonious vocabulary and powerful narrative to resonate with readers. For example, use dynamic words such as "passion", "innovation", "struggle" to describe enterprise spirit and team spirit; Or "environmental protection", "social responsibility" and other seemingly ordinary but full of warm words to emphasize the enterprise's concern for the society. In this way, the words are no longer monotonous and pale, but express the vivid humanistic feelings through the language close to the reader.
In the printed brochure, the professional terms and technical parameters of relevant industries should be incorporated. In this way, readers can feel the professionalism and strength of the enterprise, and further enhance the persuasiveness of the brochure. But while incorporating these technical terms, we should also pay attention to the balance of words. It is a challenging task to find a balance between technical terms and colloquial expressions to convince professionals without making ordinary readers feel unfamiliar. But by imagining ourselves as a negotiator who knows both the technical jargon and the spoken language, we can combine these elements in a sharp and flamboyant way to create a compelling humanistic sentiment.
All in all,Printed BrochureIt is not only a text and image on a piece of paper, but also a carrier of corporate culture and values. The embodiment of humanistic sentiment makes the brochure endow with fresh vitality, so that readers can appreciate the aesthetic feeling and feel the warmth and care of the enterprise. Therefore, it is necessary to inject the quintessence of humanistic feelings into design, expression and use of trade terminology. Only in this way can the printed brochures really touch the readers' hearts and let people feel warmed by the strong humanistic feelings in the cold digital age.
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