In the design and production of brochures, the selection of printing materials plays a key role. It not only directly affects the quality and visual effect of the brochure, but also relates to the overall image and publicity effect of the brochure. In today's fierce competition market environment, how to choose suitable printing materials, become every designer and producer must face the challenge.

First of all, the texture of the printing material directly determines the touch of the brochure. Among the many paper materials, some textures are smooth and glossy, like silk; Others are full of rough textures, as if returning to nature's truest feelings. The delicate texture can give people a sense of intimacy and pleasure, so that touch the brochure every inch of the space to get comfortable enjoyment. The rough texture gives a unique tactile experience, making the brochure feel full of personality and charm. The quality of the materials to be printed will directly affect the readers' first impression of the brochure, which will stimulate their interest in the promotional content.

Secondly, the visual effect of printing material is one of the elements that designers must consider. Through different printing materials, we can achieve a variety of visual effects, thereby creating a colorful brochure interface. For example, the use of matte paper materials to create elegant and noble brochures, so that readers feel elegant and taste; Or use metallic coated paper to add style and modernity to the brochure; You can even use clear plastic paper to create mysterious and fascinating brochures. These various visual effects can arouse the interest and curiosity of readers and make them very attractive to the brochure.

In addition, the stability and durability of the printing material is also an important factor that must be considered in the design of the brochure. In the design and production of brochures, we often want to keep the brochures for a long time while still keeping the bright colors and graphic content. However, if the quality of the selected substrate material is poor, it may cause the brochure to quickly appear wear, discoloration or fall off phenomenon, seriously affect its good display effect and service life. Therefore, designers and producers must pay attention to the durability and stability of the printed materials to ensure the long-term good quality of the brochure.

In numerous printing materials, how to choose the most appropriate materials depends on the publicity target and audience positioning. For example, in high-end business, we want brochures to be sophisticated, professional and high-quality. At this time, you can choose high-grade imported paper, their texture delicate, bright color, can perfectly reflect the high-end temperament and professionalism of business brochures. And in the youth group campaign, we can boldly try some new materials, such as rubber, plastic or fabric, to make the brochure fashionable, young character.

To sum up,Brochure design and productionIn, the choice of the substrate material has a decisive role. It directly affects the texture, visual effect and durability of the brochure. Designers and producers must combine publicity target and audience orientation, consider material quality, visual effect, stability and so on, in order to create an attractive brochure. As the ancient poem says: "I'm not sure what I've got on paper, but I'm not sure I'm going to do it. "Only in practice, we can find the most suitable printing materials and show the best publicity effect.