Brochure, as an important means for enterprises to promote and display their own image, the selection of printing materials plays an important role in the design and production process. The quality and characteristics of the materials have a direct bearing on the look and feel and durability of the brochure. When selecting materials, we should be fully aware of the factors that influence them to ensure the best effect of the brochure.

First, let's talk about the look and feel of the brochure. Choosing high-quality printing materials can enhance the overall quality of the brochure, giving a person a high-end atmosphere feeling. Smooth and delicate paper, full and vibrant colors, transparent and glossy coating, can give the brochure a radiant charm. At the same time, the appropriate materials can also better display the designer's ideas and creativity, shaping the visual impact strong, emotional resonance propaganda effect.

Second, we need to consider the durability of the brochure. As a promotional tool, the durability of the brochure is crucial. In the selection of printing materials, we need to evaluate their strength, wear resistance and water resistance. If brochures often need to be carried, delivered, or used outdoors, a higher strength paper or plastic material is a better choice. In addition, in the face of wet environment or need to be stored for a long time, it is wise to choose a material with strong water resistance.

Thirdly, we need to consider the environmental protection of the brochure. In today's society, the awareness of environmental protection is increasing, and the image of enterprises needs to keep pace with the times. The choice of environmentally friendly printing materials can not only show the social responsibility of the enterprise, but also attract those who care about the environmental protection of consumers. Organic biodegradable paper, eco-friendly inks and coatings, and recycled plastics are all good choices. By using these environmentally friendly materials, we can build a good image for our business and make a small contribution to sustainable development.

When making a brochure, we should not only focus on the surface characteristics of the material, but also have a deeper understanding of the technical terms and specifications of the relevant industry. For example, the paper's weight, thickness, glossiness and other parameters, will affect the look and feel of the brochure. For the selection and formulation of inks in the printing process and the use of new coating materials, we also need to cooperate and consult with professional printing companies and refer to relevant industry standards and guidelines.

While pursuing modernity and professionalism, language expression is also one of the key elements in the article. At this time, the quotation of ancient poems may add an ancient rhyme and cultural background to the article. For example, Confucius said, "I save my life three days," which is deeply resonating with the influence of brochure design and production. Just as Confucius reflects on his behavior and self-cultivation three times a day, we should also consider and evaluate the selection of printed materials to ensure that the brochure can achieve the desired effect.

To sum up,Brochure design and productionThe effect of the selection of printing materials can not be ignored. High-quality materials can enhance the look and feel of the brochure and durability, while environmentally friendly materials can help create a good image of the company. When selecting materials, we need to work with professional printing companies to understand the technical terms and technical parameters of the relevant industry, taking into account the expression of modernity and professionalism. Only a well-thought-out selection can ensure that the brochure maximizes its intended effect. As the ancients said: "To observe the reason, to observe the nature of the heavens and the earth. In brochure design, an in-depth understanding of material characteristics is an important part of ensuring success.

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