As an important tool of corporate propaganda and communication, the internal journal can not only display corporate culture, but also be one of the key points of building brand image. However, many enterprises are faced with certain challenges on how to make the internal print more in line with the orientation of enterprises. This article will discuss how to use professional terms, technical parameters, and appropriate language expression to create the internal print art in line with the orientation of the enterprise.

First, use professional terms and technical parameters in a timely manner.

The success of an internal print can not be separated from the use of professional knowledge. According to the characteristics of different industries, we can use relevant professional terms and technical parameters in time to highlight the professionalism and leadership of the enterprise.

Take technology companies as an example. Internal publications should focus on technological innovation and use some commonly used terms in the high-tech industry, such as "artificial intelligence" and "big data analytics". At the same time, technical parameters can also be used to demonstrate the technical strength of an enterprise, such as "the processing speed exceeds one million times per second" and "the storage capacity reaches tens of terabytes". Such professional terms and technical parameters will add a modern feeling for the internal print, in line with the positioning of the enterprise.

Second, the use of gorgeous rhetoric and modern sense of combination.

In-house print needs to be aesthetically pleasing and arouse the reader's interest. Therefore, when writing the text, we can use some gorgeous, beautiful words, and modern sense of combination, make the internal print appear more elegant and full of appeal.

For example, when describing a company's brand image, we can use words such as "ingenious design" and "innovation and excellence" to demonstrate the company's uniqueness and brand value. At the same time, in order to fit the modern sense, we can use colloquial expression appropriately to enhance the reader's intimacy. For example, "New technology platforms make our products soar and give you a different experience."

Third, quote ancient poetry, highlight cultural taste.

The internal print is also the display window of corporate culture. By quoting ancient poems, we can add a cultural background and reflect the noble taste of the enterprise.

For example, we can quote a poem from Du Fu's Ascending High: "Shu-rolling smoke clouds give birth to purple air, the world April Fangfei. " This poem not only shows the enterprise's spirit of pursuing excellence, but also contains the enterprise's longing for a better life.

internal publication printingProduct is one of the important tools for enterprises to communicate with the outside world. Through the use of timely professional terms and technical parameters, gorgeous rhetoric and modern sense, as well as quoting ancient poems and words, we can create the internal print art that is consistent with the orientation of enterprises. Only in this way can we make the printed matter not only a simple stack of words and images, but also a work of art that conveys the corporate image and brand idea.