Dialogue Brochure Design Company: Uncovering the excellent design process
Why can a good promotional album design let us forget the passing years and immerse ourselves in the ocean of beauty? Why can a good design let us feel the transmission of power, the burst of emotion, and even the heartstrings? What kind of design secret is hidden in this? Today. I will have a conversation with an excellent brochure design company to demystify the design.
On my first stop, I walked into the creative department of the design company. I was greeted by a sea of creativity, with people passionately discussing design ideas. The atmosphere seemed to infect me and I couldn't help but start a conversation with them.
Asked what they thought about good design, creative director Mr. Da Duan gave a thoughtful answer: "An excellent publicity album design should not only pursue beauty, but also convey the customer's brand value and core concept. Designers must understand and familiarize themselves with the characteristics of the customer's industry to dig deep into its uniqueness and turn it into a source of inspiration for their design. "
In the process of creative design, they often use professional terms and technical parameters of the industry to enhance the expressive power of design. For example, when designing an auto brand brochure, designers will use common words in car design, such as headlights, body proportions, polishing, etc., so that readers can feel the exquisiteness and gorgeousness of car design. The use of this professional noun not only strengthens the connection between the design and the industry, but also makes the design have a modern sense and professionalism.
To learn more about the use of traditional design concepts in the design of modern brochures, I came to the art department of this design company. Ms. Xiao Liang, the art director, said to me: "As designers, we always seek to break the tradition of innovation and artistic expression. We will incorporate contemporary aesthetics and graphic design techniques, but we will also draw inspiration from tradition and retain some of the best ancient poems. "
Looking back on the history, we can find that ancient poets influenced the creation of culture and art in later generations with their deep thought and delicate expression. She quotes an ancient poem related to the subject: "Books have words, bells have notes. This poem echoes the importance of brochure design: The promotional album conveys specific messages and emotions through careful typography and graphic fusion.
In the art department, I also learned that, as an important part of the promotional album design, the use of color is crucial. According to the brand's style and connotation, the designer chooses the right color collocation to create a unique emotional atmosphere. Of course, this atmosphere is closely related to the album's target audience. Designers use the magic of color to direct the reader's attention and resonate in a world of intense color.
Finally, I spoke with the manager of this excellent brochure design company. He told me that an excellent design team should not only have professional design skills, but also have good communication and cooperation skills. Designers need to maintain close communication with customers and understand their expectations and needs to ensure the accuracy of the design direction. At the same time, the collaboration within the design team is also indispensable, only excellent designers can learn from each other and inspire each other, can create better publicity album design works.
"Behind the excellent publicity album design is the perfect combination of art and business that designers constantly seek and pursue. Holding the hand of the manager of this excellent design firm, I feel the charm and power that is buried in every design piece.
As Anonymous puts it: "Repair the stacks and the yellow floor to the spring breeze, play the qin and play the qin and laugh. "The excellent brochure design can not only give people a sense of beauty and shock, but also allow the brand and product charm to be displayed. In such design works, we see the power of cooperation and innovation, and we see designers' persistent pursuit and challenge of beauty.
Today's conversation has been a great inspiration to me. In the future, when I look through a beautiful brochure, I will ponder the story behind the design and feel the wisdom and passion of the designers. Because each brochure is the crystallization of the art that the designers converges with their heart, it is their endless pursuit of a better future.
Whether it's the change of light and shadow in the print, or the rhythmic beat of words, the good or bad of a promotional album isBrochure Design CompanyThe designer's attention to detail and grasp. Excellent design is the power that lets us admire and praise, it condenses the essence of the brand on paper, let us feel the unique beauty.
Recommended Reading:
Brochure Printing: Secrets to Efficiently Transform Customers
Creating a New Era of Album Printing: Technological Breakthrough and Innovative Design
Interpretation of the Multiple Charm of Publicity Album Printing from a Professional Perspective
Cross-border thinking: Integrate brochure printing into industry marketing