In modern printing design, the selection and treatment of material plays an important role. It can not only give special texture and effect to the work, but also directly affect the look and quality of the work. Therefore, when designing and printing, we need to choose the materials carefully and handle them cleverly to achieve the desired results.

First of all, the choice of material is crucial to the overall effect of the work. Different materials will give people different feelings and impressions. For example, paper materials are often used to print posters, flyers, etc., and they can create a solid, high-texture effect. Plastic materials are often used to make business cards, calendars, and so on. They are usually durable and bright. In addition, there are many new materials, such as fabric textures and leather stickers, that add a unique style and personality to your work. Therefore, when selecting materials, we need to fully consider the positioning and target audience of the work, and select the matching materials to make the work more expressive.

Secondly, the treatment of material plays an important role in detail presentation and texture emphasis. Designers can design the layout, adjust the color, use the special typesetting method to handle the material skillfully, in order to highlight the character of the work. For example, in printed posters, designers can use special texture effects and local bump patterns to enhance the three-dimensional and texture of the work. And in the business card design, can use bronzing, concave-convex characters and other special effects, make the work more eye-catching. In addition, the appropriate use of shade, gradient and other color processing methods, can also make the material more vivid, enhance the visual effect of the work.

In addition, considering the characteristics of the material, we also need to make reasonable treatment in the design and printing. Different materials have different application scope and use conditions, only by rational use of their characteristics, can the best effect be achieved. If unsuitable materials are used, the work may be easily damaged, not durable, etc. Therefore, when printing production, we need to know the characteristics and use requirements of the material in advance, and combine the actual situation, make appropriate selection.

Finally, we should also focus on the sustainability and environmental protection of materials. In the era of pursuing green ecology, the choice of environmentally friendly materials has become a trend. Not only can meet the environmental protection needs of the society, but also can enhance the brand image and social responsibility of the works. Therefore, we should choose certified environmentally friendly materials and encourage the design and printing industry to move towards greener and more sustainable development.

To sum up,Design, printing and productionMaterial selection and handling in is crucial. By choosing the right materials and handling them cleverly, we can give our pieces a unique texture and effect. When dealing with materials, we need to consider the positioning and target audience of the work, make full use of the material's characteristics, and focus on the sustainability of the material. Only in this way can we create more expressive and quality design and printing works.

Recommended Reading：

New Age, New Printing: Innovations in Product Brochure Printing

Inspired by printed materials: The Ingenious Design of Product Promotional Album Printing

The power of spot color printing: Activate the charm of product brochure printing

Spot Color Printing: Create a great product brochure print