What elements are selected for enterprise calendar design?
Enterprise desk calendar is a kind of practical and advertising promotion, its design needs special attention. Calendars need not only to meet the requirements of practicality, but also to be interesting, attractive and representative to stand out from the many calendars, reflecting the brand image and spirit of the company. So, what elements do you choose for your desk calendar design? This article will give you some directions to think about.
I. Corporate logo and corporate slogan
Company logo and corporate slogan are indispensable elements of desk calendar design. These two elements are corporate logos, which represent the image and values of the company. When designed, it should be presented in a subtle, aesthetically pleasing way that is impressive.
II. Enterprise Color
Color is one of the most important elements of brand recognition. In the design of enterprise calendar, the color held by enterprise culture should be fully considered, and the overall design style should be consistent with the enterprise color, so as to strengthen the brand image.
III. Product Presentation
As a promotional tool for the company, the company desk calendar should actively display the company's products or services. This can be done through pictures, diagrams, introductions, etc. Not only does it give customers a detailed understanding of the product, it is also an effective way to continuously attract customers' attention.
IV. Use vivid pictures and illustrations
One image is worth a thousand words. Carefully selected images and illustrations convey information intuitively and stimulate the viewer's interest. Select images that are associated with the company's business and culture to enhance the effect.
V. Corporate Culture Elements
Corporate culture is the key factor to construct corporate brand image. The design platform can combine the mission, vision, values and other elements of the enterprise, with stories, fables, celebrity quotes and other ways to incorporate these core messages into the design.
VI. Date and Timeline Design
The core function of the desk calendar is to provide date and time guidance, which should not be ignored by design. Choose clearly visible fonts and colors to allow users to see the date quickly, and the layout should be simple and aesthetically pleasing.
Generally speaking, the design of corporate calendar is not only the aesthetic sense of vision, but also the transmission of brand image and corporate culture. Designers should have enough knowledge and understanding in the process of design, in order to better reflect the characteristics of the enterprise, and convey to customers through design. Attract and retain customers while further promoting products and services.
At the beginning of design, enterprises and designers need to fully communicate, clarify the design objectives, grasp the characteristics of enterprises, carefully select and consider which elements to use, in order to improve the success rate of design and the effect of brand promotion. Effective Enterprisecalendar design, can be an important tool for corporate communication and attracting and retaining customers.
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