Business desk calendar is more and more common in our working life, it is not only the assistant of work, but also the embellishment of life. A good desk calendar design can not only accurately and quickly convey information, but also can bring beauty enjoyment, improve the reputation of the enterprise, beautify the image of the enterprise. In desk calendar design, the application and collocation of color appear to be particularly important.

Color is an illusion produced by people's visual perception. Color design and application will directly affect the overall effect of desk calendar design. Different colors can cause people's different associations and different psychological feelings. Therefore, the correct use of color relations is an important factor to create a good design effect.

I. Classification of Colors

Colors are red, orange, yellow, green, blue, purple, black, white and gray. Each color has its own characteristics and symbolism.

1. Red: Red is a warm, impulsive, full of life, very bright color. But at the same time it's easy to get excited. It represents enthusiasm and unrestrainedness as well as rebelliousness and violence. Red light wavelength, easy to inspire enthusiasm, so red is often used in festive scenes.

2. Orange: Orange is a bright and lively color, it has bright, warm and vibrant characteristics. But sometimes it can cause irritability and restlessness.

3. Yellow: Yellow is a very bright color, with bright, brilliant, rich, light and pleasant characteristics. But there are also connotations of frivolity, pandering and vulgarity.

4. Green: Green is the symbol of nature, harmonious color, it is bright but not dazzling, peaceful and comfortable. Green light wavelength, more suitable for the eyes, so green is often used to decorate green plants or trees.

5. Blue: Blue is an eternal color, representing calm and calm, symbolizing beauty and freshness. But it can also feel monotonous, indifferent and sinister at times.

6. Purple: Purple has a mysterious, noble, solemn symbolism. Purple light does not stimulate the human eye, so although purple has a high brightness, but is not easy to be noticed.

7. Black: Black is the end of the light, symbolizing the darkness, mystery, solemnity, silence. But the blacks are too dull and sometimes unsettling.

8. White: White is the result of all visible light being irradiated uniformly. It is colorless and pure. It only indicates brightness. White gives a clean, bright and soft feel. But it also has a feeling of emptiness and simplicity.

9. Gray: Gray is a neutral color, neither bright nor obscure color, it gives a sense of calm and calm. But sometimes it can seem tedious.

II. Principles of Color Matching

calendar designThe collocation of colors varies from object to object, but no matter how they are collocated, certain principles should be followed.：

1. Suitability principle: The collocation of colors should suit the occupation, identity, temperament and personality characteristics of the object. For example, young people should choose to use the color of higher purity, give a person the sense of vitality; The old people's room should choose to use elegant and steady color. In short, the use of colors must vary from person to person to produce a good visual effect.

2. Harmonization principle: The collocation of color should be harmonious and unified, cannot use too much color in the unified space, lest cause disorderly feeling. Generally, four colors are required for design. Two colors are recommended. Focus on harmonious color relations and similar color matching. For example, the collocation of light red and light yellow produces soft and elegant feeling; The combination of crimson and jujube red can produce a sense of maturity; The combination of yellow green and tender green produces a fresh feeling; The combination of dark green and deep blue produces a sense of nobility and so on. Most of the color combinations in nature are not pure color composition, but are the products of harmony, so the use of color design should pay attention to the transition collocation and mutual echo relationship. For example, the collocation of red and yellow can be made with beige or light gray transition; The use of cool color to improve the brightness and purity of color, can add some complementary color. In the rational use of color can play the finishing touch role. The use of complementary color can also make the color produce strong contrast feeling, but overuse also easily cause visual fatigue, so in the actual use of color according to the need reasonable use.

3. Rhythm principle: The interval of color should have rhythmic sex, that is to say the warm color system of the cool color and the warm color system of the warm color interval use; Interval application of the same color; Intervals with higher brightness and purity use the sensation of activeness; Intervals with lower lightness and purity use the feeling of calmness; The continuous use of the same color can produce a lively feeling; Complementary colors and adjacent-color intervals use the feeling of tranquility; The feeling of repeated use of the same color in the same direction is light; The vertical application of different colors feels calm, etc. In practical application, we also need to analyze and treat concretely according to the needs.

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