In business, the logo is a very important symbol, representing the value and image of a brand. The case of English letters in a logo directly affects the recognition degree and brand image. Therefore, it is important to understand the case rules of English letters in a logo.

First, all English letters in the logo should be capitalized. This is because a logo is a logo that should be concise, easy to read, and easy to remember. All capital letters have a uniform style, allowing consumers to quickly remember brand names. For example, Apple's logo is all capitalized for "APPLE."

Second, the abbreviations or abbreviations in the logo should be written in their original order. For example, the "C" and "K" in Coca-Cola's logo are written in their original order. If English letters are mixed in case, the logo may look unprofessional and lose the aesthetics of the brand.

Third, the place names in the logo should be written in their original English alphabetical order. For example, "NEW YORK" in the New York logo is written in its original order. If the case of place names is incorrectly used, consumers may misunderstand the brand.

Finally, other information in the logo (e.g. slogans, slogans, etc.) should be written according to brand requirements. If the brand requires the slogan to be placed in the logo, it should be written in accordance with the brand's requirements. If not specifically required by the brand, the above rules should be followed.

Anyway, commercial Logo The case of English letters in is very important and should be written in accordance with the above rules to ensure brand recognition and image.