What is the difference between a company logo and a company trademark?

  • album design

  • 2023-09-19 10:28:21

  • 728

Company logo and company trademark are important components of company image, they have the function of identifying and distinguishing the source of goods or services. However, there are some differences between them.

First, a company logo is a visual logo of a company, usually consisting of one or more graphics, colors, or text. It is an important part of the company's brand image and can convey the company's culture, values and ideas. Company logos are often used in product packaging, advertising, and website design to help consumers identify and remember the company's brand image.

The company trademark is the registered trademark of the company, which is a kind of legal protection right. A trademark is a combination of one or more words, graphics, or colors used to identify the uniqueness and recognizableness of a good or service. Company trademarks can be used in product packaging, advertising, website design, business cards, etc. to help consumers identify and remember the company's brand image and prevent others from misleading consumers by using similar trademarks.

Company logo

Second, corporate trademarks need to be registered to gain legal protection. If a company wants to promote its brand image in the market, it needs to register its own trademark. If someone else uses a similar trademark without authorization, the company can take legal action to protect its brand image.

Finally, there are some differences in the design of the company logo and logo. A company logo is usually a simple graphic or text combination that conveys the company's culture, values, and philosophy. Trademarks, on the other hand, need to be unique and recognizable, usually consisting of one or more words, graphics or combinations of colors, and need to comply with the provisions of trademark law.

In a word, both the company logo and the company trademark are important components of the company's image, which have the function of identifying and distinguishing the source of goods or services. However, there are some differences between them, and corporate trademarks need to be registered to gain legal protection. In the selection ofCompany logoand trademarks, take into account information such as the company's culture, values and philosophy, and comply with the provisions of the Trademark Law.

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