VI design refers to the enterprise visual identification system, which conveys the enterprise's image and idea through a series of visual elements. In the VI design, the visual recognition system is a very important part, it includes logo, standard font, standard color, mascot and other elements.

Although the visual recognition system part of VI's design usually includes elements such as logos, standard fonts, and standard colors, the use of these elements is not simply affixing logos to material. On the contrary, the VI design needs to communicate the company's philosophy and values through reasonable design, and also needs to consider the use effect in different scenarios.

In VI design, logo is one of the core elements, it should be designed to be highly recognizable and easily recognizable. In order to ensure the clarity and readability of the logo across different media, VI designs need to choose the right size and proportions and avoid overly complicated details. At the same time, VI design also needs to consider the color, shape, size and other factors, to ensure its unity and coordination in different media.

In addition to logos, the VI design also needs to consider the selection and use of standard fonts. Standard fonts should be consistent with the corporate brand image and should be easy to read and recognize. The VI design requires choosing the right font style and size to ensure clarity and readability across different media. In addition, VI design also needs to consider the color and shape of the font to ensure the uniformity and coordination of the font across different media.

In addition to logos and standard fonts, the VI design also needs to consider the selection and use of standard colors. Standard colors should be consistent with the corporate brand image and should be highly recognizable and recognizable. VI designs need to choose the right colors and saturations to ensure clarity and readability on different media. In addition, the VI design needs to consider how colors are used and scaled in applications to ensure their uniformity and coordination across different media.

To sum up,VI DesignThe visual recognition part of is not just a process of pasting logos to material. Instead, it needs to communicate the company's philosophy and values through sound design and ensure uniformity and coordination across different media.