Logo design is the direct expression of company image and brand image, so its design is very important. This document describes how to introduce an enterprise logo in terms of design principles, design elements, size, and color.

I. Design Principles

1. Simplicity: The logo should be simple, easy to read, and easy to remember, so that the brand can be identified at a glance. Apple's logo, for example, features clean curves and rectangles that evoke brand characteristics such as high-tech and fashion.

2. Uniqueness: Logos should be unique and not easily confused with other brands to establish a brand image in the market. Coca-Cola's Logo, for example, features a classic color scheme of red, white and blue, as well as a unique curved design that makes it unique in the market.

3. Functionality: The logo should be functional and communicate the core values of the brand. Nike's Logo, for example, features a "Swoosh" design that represents speed, power and explosiveness that inspires enthusiasm for sport.

II. Design Elements

1. Graphical elements: Graphic elements are commonly used in logo design, including geometric figures, animal figures, and natural figures. Microsoft's Logo, for example, features a combination of rectangles and circles, representing brand characteristics such as technology and stability.

2. Text elements: Text elements are also commonly used in logo design, including brand names and slogans. For example, the Starbucks logo uses the brand name "Starbucks" to quickly identify brands.

3. Color Elements: Color is one of the important elements in logo design. Different colors can convey different emotions and brand characteristics. Coca-Cola's Logo, for example, features a classic color scheme of red and white, representing brand characteristics such as passion and energy.

III. Dimensions and proportions

1. Dimensions: Generally, the size of the logo should be limited to a small piece of A4 paper. A specific size may be determined according to an actual requirement.

2. Proportion: In theLogo DesignYou should pay attention to the proportionality to ensure that the logo is clearly visible in different sizes. In general, a golden ratio (i.e., 0.618:1) can be used to ensure proportional coordination. Apple's logo, for example, remains the same scale as it shrinks to a smaller size.