The standardization of logo design is an important part of brand visual communication. It not only helps to improve the brand image, but also ensures the consistency of logos among different carriers. So, what is the principle of standardization of logo design? This article will analyze the specification of size, color, shape and so on, discuss the principle behind it.

Dimensional specifications

Dimensional specifications are the basis of logo design standardization. Generally, the height of the logo should be between 3 and 7 mm and the width should be at least 1.5 times the height. There are two main reasons for this: First of all, too small logo in the visual identification difficult, unfavorable brand spread; Second, the narrow logo may not occupy enough space in the application, affecting the visual effect. Also, all brand-related logos should be of the same size to ensure brand consistency.

Color Specifications

Color specifications are an integral part of logo design standardization. Brands should select one or more representative colors as the main color of the logo to ensure the visual consistency of the brand. For example, the Apple logo uses silver as the main color. This is not only because silver matches the appearance style of Apple products, but also because the silver logo can be clearly visible in various environments, improving the efficiency of brand communication. At the same time, the color of the logo should not be too bright or too dark, should maintain certain neutral color to suit various occasions.

Shape Specification

Shape specification is an important part of logo design standardization. Generally, the shape of the logo should be simple and easy to identify. At the same time, avoid using overly complex graphics or difficult to interpret shapes, so as not to affect the effect of brand communication. For example, Microsoft's logo is a very classic rectangular logo, its simple and clear shape makes it in various occasions can be widely recognized and spread.

To sum up,Logo designThe principle of standardization mainly includes dimension specification, color specification and shape specification. These specifications not only help to enhance the brand image, but also ensure that the logo is consistent across carriers. In practical application, designers should choose and apply these norms reasonably according to the characteristics and needs of the brand, so as to achieve the best visual communication effect of the brand.